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WFA benchmark containing member-recommended capability training vendors .
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
Are we seeing genuine innovation or just greater efficiency?
This meeting is open to WFA national association members
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
For senior marketers that lead or are involved in the capability building of their marketing teams
Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media and tech.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.