Marketing Organisation & Strategy
Marketing Organisation & Strategy
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Integrated marketingDigital transformation7 things to keep in mind when designing for integration
Read more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
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Media governanceMarketing operationsMarketing procurementSuvey: Media Planning & Buying Management Tools
Read more about "Suvey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Media governanceDigital transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…
Marketing procurementMarketing technologyMarketing technologyWebinar: Digital Asset Management
Read more about "Webinar: Digital Asset Management"The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
VoiceOrganisation & structureVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among ' Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
Agency rostersIntegrated marketingWebinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of
Brand purposeBrand reputationWebinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…
ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
Agency managementAgency remuneration & contractsOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"Upcoming events
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
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