Marketing Organisation & Strategy
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Upcoming events
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Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.
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WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.
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Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.
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Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture