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I subscribeThis live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA member benchmark on best practices for developing and maintaining a marketing academy
Access WFA’s research on global marketing procurement structures and operating models.
Overview of the WFA Marketing Capability Forum held in person in London
WFA member benchmark exploring global marketing organisation scale
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
WFA member benchmark exploring the SOW process
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
For senior European public/government affairs professionals and national advertiser associations
Discover the Future of Cross-Media Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
Setting standards that effectively protect minors in digital environments
For senior marketers that lead or are involved in the capability building of their marketing teams.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.