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I subscribeIn Episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.