Marketing Organisation & Strategy
Related content
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Integrated marketingMarketing procurement
Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Marketing technologyMarketing technology
Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Marketing operationsMarketing procurement
Benchmark: Global Category Management - Consumer Promotions
Member benchmark on category management of consumer promotions.
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Marketing procurementOrganisation & structure
Global Marketing Procurement: 2020 and beyond
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
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Marketing procurementOrganisation & structure
Benchmark: Global marketing procurement team structures & workload allocation
WFA member benchmark regarding workload allocation and related team structures.
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Marketing capabilities
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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ChannelsMarketing operationsMarketing technologyMarketing technology
Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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Agency managementOrganisation & structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
Upcoming events
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A Q&A session with the European Commission Directorate General Justice and Consumers
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Guest speaker Christoph Dölitzsch from Latana will share insight on how people’s views of sustainability differ around the world.
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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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For Global/Regional Senior Markerters
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture