Marketing Organisation & Strategy

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  1.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  2.    Webinar: Live-streaming & E-commerce
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    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  3.    CMO Forum meeting overview (July 2020)
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    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
  4.    Webinar: The Low Touch Economy
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    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

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  5.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"
  6.    Webinar: Navigating global media pricing in 2020
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    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

    Read more about "Webinar: Navigating global media pricing in 2020"
  7.    Benchmark: AI ad creative audit solution providers
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    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

    Read more about "Benchmark: AI ad creative audit solution providers"
  8.    Benchmark: e-invoicing solutions
    Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  9.    Survey: Shifting from physical to virtual events
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    Survey: Shifting from physical to virtual events

    This WFA member survey looks at how organisations are managing virtuals events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  10.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (June 2020)"
  11.    Sourcing Forum meeting overview (June 2020)
    Marketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2020)

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

    Read more about "Sourcing Forum meeting overview (June 2020)"
  12.    Webinar+: Programmatic supply-chain transparency
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    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"

Upcoming events

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  1. Media Forum

    22 Sep 2020

      Meeting for global/regional media directors or similar

    More information Register for this meeting

  2. Policy Action Group

    22 Sep 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  3. Open to anyone with a stake in marketing and children

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  4. EU Pledge Meeting

    Brussels Belgium

    23 Sep 2020

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    More information Register for this meeting

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