Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeMarketing Organisation & Strategy
Related content
-
Alcohol marketingCreativityBrand purposeBrand reputationWFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo
Read more about "WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo"In Episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
-
Brand purposeBrand reputationWFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
-
Marketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
-
Integrated marketingDigital transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
-
Marketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
-
ChannelseCommerceRetail MediaOrganisation & structureMedia Forum Overview – Taking a Deeper Dive into Retail Media
Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"Meeting overview and agenda from the Media Forum on the 8th of June 2023.
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Marketing procurementOrganisation & structureMedia transformationMedia x Sourcing Forum meeting overview (March 2023)
Read more about "Media x Sourcing Forum meeting overview (March 2023)"Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
-
Integrated marketingDigital transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
-
Integrated marketingMarketing operationsCapability Forum Overview (April 2023)
Read more about "Capability Forum Overview (April 2023)"Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
-
Brand purposeBrand reputationMarketing operationsOrganisation & structureWFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Read more about "WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future"Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structureWFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
Our upcoming events
See all events
-
Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
-
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
-
Generative AI can’t make big decisions for you, but it can help you make better decisions.
-
Meeting for global/regional media directors or similar
-
Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.