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  1.    WFA Benchmark – Exploring Innovative Agency Models
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    WFA Benchmark – Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

    Read more about "WFA Benchmark – Exploring Innovative Agency Models"
  2.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  3.    WFA Spotlight:  Navigating global media demand and pricing – July 2022
    Marketing capabilities

    WFA Spotlight: Navigating global media demand and pricing – July 2022

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

    Read more about "WFA Spotlight: Navigating global media demand and pricing – July 2022"
  4.    China Forum (July 2022)
    Marketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

    Read more about "China Forum (July 2022)"
  5.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
  6.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  7.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  8.    Spotlight: Counting the (Carbon) Cost
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…

    Read more about "Spotlight: Counting the (Carbon) Cost"
  9.    Spotlight: Tackling Responsible Media
    Brand purpose

    Spotlight: Tackling Responsible Media

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…

    Read more about "Spotlight: Tackling Responsible Media"
  10.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  11.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  12.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"

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