Marketing Organisation & Strategy
Marketing Organisation & Strategy
Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
Audience measurementMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy
Four WFA partner predictions for 2020
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
The Customer Framework becomes WFA's global strategic partner for Transformation
Strategic partners help WFA improve on the value delivered to members against a number of priority areas
ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
Marketing procurementMarketing technologyMarketing technology
Benchmark: Buying Channels
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
Digital policyOrganisation & structureData collection & privacy
DGX Benchmark: Increasing data privacy awareness for Marketers
This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…
Marketing procurementOrganisation & structure
Benchmark: Digital Marketing workload and responsibility structuring
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
German report causes a buzz on purpose
OWM warns marketers that supporting a social purpose is essential for survival
26 Feb 2020
27 Feb 2020
03 Mar 2020
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.
12 Mar 2020
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture