Marketing Organisation & Strategy
Related content
-
Media governanceMarketing operationsThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
-
Marketing operationsOrganisation & structureSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
-
Integrated marketingMarketing operationsCapability Forum Overview (June 2021)
Read more about "Capability Forum Overview (June 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
-
Agency managementDigital transformationOrganisation & structureCMO Forum meeting overview (June 2021)
Read more about "CMO Forum meeting overview (June 2021)"Overview of the CMO Forum held remotely on June 2, 2021.
-
Agency rostersProductionMarketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
-
Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
-
Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
-
Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
-
Brand purposeBrand reputationMarketing operationsNew research suggests marketers lag corporate progress on the sustainability journey
Read more about "New research suggests marketers lag corporate progress on the sustainability journey"Marketers almost unanimously believe that the function can make a difference on this journey
-
Brand purposeMarketing operationsMarketing and Sustainability: Closing the Gaps
Read more about "Marketing and Sustainability: Closing the Gaps"What can Marketers do to drive Sustainability in their industry?
-
Marketing procurementOrganisation & structureSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
-
ChannelsMarketing capabilitiesMarketing operationsMarketing effectivenessSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Upcoming events
-
This webinar is open to WFA national association members only
-
Open to anyone with a stake in marketing and children
-
A briefing session on China’s new Personal Information Protection Law
-
Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, la reunión está dirigida a representantes de marcas parte de la red WFA LATAM. El evento ofrecerá a los participantes la oportunidad de acceder y contribuir a mejores prácticas en un formato Chatham House.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture