Marketing Organisation & Strategy
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Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
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Spotlight: Counting the (Carbon) Cost
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Brand purpose
Spotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
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Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Benchmark: Recruitment of marketing sourcing talent
WFA member benchmark on recruiting marketing sourcing talent
Upcoming events
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Join us as we talk about repositioning apps for Businesses in APAC.
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Reversing the decline in creative communications effectiveness
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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