Marketing Organisation & Strategy
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What can Marketers do to drive Sustainability in their industry?
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Shifting from a savings outlook to a value creation approach.
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Overview of the Media Forum held on 18 February, 2021.
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What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
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The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
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Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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For Senior Media Leaders and Marketers responsible for marketing investment
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture