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    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

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    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  7.    Better Marketing podcast 2023 key learnings
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  8.    Benchmark: Marketing Capability Investment
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  9.    In-House Forum Meeting Overview (Oct 2023)
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    In-House Forum Meeting Overview (Oct 2023)

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  10.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
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  11.    Capability Forum Meeting Overview (October 2023)
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Our upcoming events

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  1. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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  2. Discover the Future of Cross-Media Measurement

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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  4. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

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  5. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

  6. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

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