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I subscribeMeeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
A WFA member was looking for reviews of GMP365
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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I subscribeWe are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard