Marketing Organisation & Strategy

Marketing Organisation & Strategy

  1.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    The responsibility to in-house and digitally transform your media buying can seem overwhelming. But no matter what is reported in…

    Read more about "Webinar: In-housing Programmatic Media Success"
  2.    Corporate Sustainability Survey Report
    Brand reputationMarketing operations

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  3.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Digital policyOrganisation & structureData collection & privacy

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  4.    Benchmark: Buying Channels
    Marketing procurementMarketing technologyMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…

    Read more about "Benchmark: Buying Channels"
  5.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementOrganisation & structure

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  6.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

    Read more about "German report causes a buzz on purpose"
  7.    Can blockchain solve some of marketing’s biggest problems?
    Marketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a Read more about "Can blockchain solve some of marketing’s biggest problems?"

  8.    7 things to keep in mind when designing for integration
    Integrated marketingDigital transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…

    Read more about "7 things to keep in mind when designing for integration"
  9.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  10.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  11.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

    Read more about "Survey: Media Planning & Buying Management Tools"
  12.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

    Read more about "Media Transformation - Case Study 2: Royal Philips"

Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
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