Marketing Organisation & Strategy

Marketing Organisation & Strategy

  1.    7 things to keep in mind when designing for integration
    Integrated marketingDigital transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…

    Read more about "7 things to keep in mind when designing for integration"
  2.    Suvey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Suvey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

    Read more about "Suvey: Media Planning & Buying Management Tools"
  3.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  4.    Webinar: Digital Asset Management
    Marketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

    Read more about "Webinar: Digital Asset Management"
  5.    Voice and audio branding strategy
    VoiceOrganisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

    Read more about "Voice and audio branding strategy"
  6.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  7.    WFA President and CEO acknowledged for helping shape the digital industry
    Digital transformation

    WFA President and CEO acknowledged for helping shape the digital industry

  8.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of Read more about "Webinar: Designing for integration"

  9.    Webinar: How can marketing change the world?
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…

    Read more about "Webinar: How can marketing change the world?"
  10.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  11.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

    Read more about "Cannes 2019 Wrap"
  12.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

       

    Read more about "Effective Agency Management"

Upcoming events

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  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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