Marketing Organisation & Strategy
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Company and marketing department attributes that resonate with today's marketer
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WFA member survey on the topic of balancing global and local brand equity/positioning.
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Spotlight: Shortcutting your marketing transformation
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Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021
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Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
Upcoming events
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For global/regional Chief Marketing Officers
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Meeting for global/regional agency management leaders and specialists
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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A virtual event for anyone interested in how marketing can be a force for good
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture