Marketing Organisation & Strategy
Marketing Organisation & Strategy
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ProgrammaticMarketing operationsOrganisation & structureWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"The responsibility to in-house and digitally transform your media buying can seem overwhelming. But no matter what is reported in…
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Brand reputationMarketing operationsCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Digital policyOrganisation & structureData collection & privacyDGX Benchmark: Increasing data privacy awareness for Marketers
Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…
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Marketing procurementMarketing technologyMarketing technologyBenchmark: Buying Channels
Read more about "Benchmark: Buying Channels"This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
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Marketing procurementOrganisation & structureBenchmark: Digital Marketing workload and responsibility structuring
Read more about "Benchmark: Digital Marketing workload and responsibility structuring"This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Marketing technologyMarketing technologyCan blockchain solve some of marketing’s biggest problems?
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a Read more about "Can blockchain solve some of marketing’s biggest problems?"
Integrated marketingDigital transformation7 things to keep in mind when designing for integration
Read more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
Marketing operationsMarketing procurementBenchmark: Managing slow moving or obsolete (SLOB) products
Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structureBenchmark: Shopper Agency recommendations in Western Europe
Read more about "Benchmark: Shopper Agency recommendations in Western Europe"This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
Media governanceDigital transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
