Marketing Organisation & Strategy

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    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  2.    Webinar: Navigating global media pricing in 2020
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    This member benchmark examines the usage of e-invoicing solutions.

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  4.    Survey: Shifting from physical to virtual events
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    This WFA member survey looks at how organisations are managing virtuals events in light of Covid-19

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  6.    Sourcing Forum meeting overview (June 2020)
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    Overview of the Sourcing Forum held remotely on June 12th, 2020.

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    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

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  9.    Capability Forum Overview (June, 2020)
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    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

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  11.    Benchmark: Inclusive events for people with disabilities
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    Benchmark: Inclusive events for people with disabilities

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

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  12.    Webinar: Global Marketing Operations in 2020
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    Webinar: Global Marketing Operations in 2020

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Upcoming events

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  1. Hear from Google’s privacy team about their approach to privacy and future changes to the platform

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  2. This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.

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  3. Capability Forum

    22 Jul 2020

    For senior marketers that lead or are involved in the capability building of their marketing teams.

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  4. IFBA M2K - Monthly Call

    Remote Belgium

    04 Aug 2020

    International Food and Beverage Alliance

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