Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    GARM Aggregated Measurement Report - March 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - March 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - March 2022"
  2.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  3.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  4.    Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)"
  5.    Sourcing Forum meeting overview (April 2022)
    Marketing procurement

    Sourcing Forum meeting overview (April 2022)

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

    Read more about "Sourcing Forum meeting overview (April 2022)"
  6.    DSA/DMA Task Force Meeting Overview (May 2022)

    DSA/DMA Task Force Meeting Overview (May 2022)

    The WFA DSA/DMA task force met on 5 May 2022 to discuss the Digital Service Act and Digital Markets Act.

    Read more about "DSA/DMA Task Force Meeting Overview (May 2022)"
  7.    Spotlight: A Brand's Guide to Retail Media

    Spotlight: A Brand's Guide to Retail Media

    Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the…

    Read more about "Spotlight: A Brand's Guide to Retail Media"
  8.    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…

    Read more about "Green Claims in Advertising Task Force Meeting Overview (April 2022)"
  9.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

    Read more about "Everything policy leads need to know about marketing in the Metaverse"
  10.    The EU Digital Services Act: implications for advertisers
    Digital policyMarketing law

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Services Act: implications for advertisers"
  11.    Benchmark: recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: recruitment of marketing sourcing talent"
  12.    Benchmark: legal training for marketing procurement teams

    Benchmark: legal training for marketing procurement teams

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

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  13.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
  14.    Benchmark: crowdsourced platform in Russia
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"
  15.    Benchmark: innovation funds in media/marketing
    Marketing procurement

    Benchmark: innovation funds in media/marketing

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

    Read more about "Benchmark: innovation funds in media/marketing"
  16.    Spotlight: Social Commerce: Taking the high street to the social feed

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

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  17.    Insight Forum meeting overview (February 2022)

    Insight Forum meeting overview (February 2022)

    The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…

    Read more about "Insight Forum meeting overview (February 2022)"
  18.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 23, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  19.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  20.    DSA/DMA Task Force Meeting Overview (March 2022)

    DSA/DMA Task Force Meeting Overview (March 2022)

    The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…

    Read more about "DSA/DMA Task Force Meeting Overview (March 2022)"
  21.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

    Read more about "Global Guidance on Environmental Claims 2022"