WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
The WFA recently conducted a benchmark on recommended agencies for social media audit in China.
On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…
Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…
It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…
The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…
Predictably, there are those who will find fault in Cannes Lions.
The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…
2016’s first WFA CMOFORUM was held in Singapore on May 25th.
Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…
WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…
After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…
Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.