Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Why advertisers are embarking on a process of 'media transformation'
    Media governanceMedia transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  2. 5 takeaways from WFA's CMO Luncheon

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

    Read more about "5 takeaways from WFA's CMO Luncheon"
  3.    Five ways Insights can get closer to marketing

    Five ways Insights can get closer to marketing

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights…

    Read more about "Five ways Insights can get closer to marketing"
  4. The changing role of the CMO

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…

    Read more about "The changing role of the CMO"
  5.    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Digital transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

    Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"
  6.    Data, data everywhere…delivering a transformation in data management
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
  7.    7 steps to successful agency assessment & performance management

    7 steps to successful agency assessment & performance management

    The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,

    Read more about "7 steps to successful agency assessment & performance management"
  8.    8 observations on conducting a social media audit in China

    8 observations on conducting a social media audit in China

    The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

    Read more about "8 observations on conducting a social media audit in China"
  9.    APEC continues focus on ad standards
    Self-regulation

    APEC continues focus on ad standards

    On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…

    Read more about "APEC continues focus on ad standards"
  10. Raising your game: driving effectiveness with online video

    Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…

    Read more about "Raising your game: driving effectiveness with online video"
  11.    5 Ways Brands can improve Media Agency Capabilities

    5 Ways Brands can improve Media Agency Capabilities

    It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…

    Read more about "5 Ways Brands can improve Media Agency Capabilities"
  12.    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

    Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"
  13.    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Predictably, there are those who will find fault in Cannes Lions.

    Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."
  14. Cannes Lions 2016 │ VR killed the radio star?

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

    Read more about "Cannes Lions 2016 │ VR killed the radio star?"
  15.    4 sourcing takeaways from ProcureCon Marketing 2016

    4 sourcing takeaways from ProcureCon Marketing 2016

    On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…

    Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"
  16.    15 tweets from Singapore CMOFORUM

    15 tweets from Singapore CMOFORUM

    2016’s first WFA CMOFORUM was held in Singapore on May 25th.

    Read more about "15 tweets from Singapore CMOFORUM"
  17.    Key learnings for marketing effectiveness and online video

    Key learnings for marketing effectiveness and online video

    Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.

    Read more about "Key learnings for marketing effectiveness and online video"
  18. 4 Client Insights from the Festival of Media

    From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…

    Read more about "4 Client Insights from the Festival of Media"
  19. 3 Take-outs from Singapore Programmatic Workshop

    WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…

    Read more about "3 Take-outs from Singapore Programmatic Workshop"
  20. A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami

    After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

    Read more about "A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami"
  21.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"