WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the…
Notes and presentation slides from GARM community call on 3 October 2019
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
Overview of the Data Ethics Board meeting held on September 9th, 2019
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…