Knowledge - page 67

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

Search field

All knowledge & updates

  1. A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami

    After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

    Read more about "A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami"
  2.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

    Read more about "A Brief Chat on Briefs"
  3.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"
  4.    Survey on Managing global agency rosters
    Agency management

    Survey on Managing global agency rosters

     

    Read more about "Survey on Managing global agency rosters"
  5.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
  6.    Benchmark - Approaches to econometric modelling
    Data & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

    Read more about "Benchmark - Approaches to econometric modelling"
  7.    Benchmark on Recommended digital content agencies in Europe
    Agency review & pitchingMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"
  8.    Benchmark an Introduction to sourcing Ad Production
    Agency managementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  9.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  10.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  11.    IMC FORUM Meeting Overview London April 2016
    Integrated marketing

    IMC FORUM Meeting Overview London April 2016

     

    Read more about "IMC FORUM Meeting Overview London April 2016"
  12.    Survey into global media pitching and use of consultants
    Agency review & pitchingMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

    Read more about "Survey into global media pitching and use of consultants"
  13.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

    Read more about "Survey results on Managing insight supplier communities"
  14.    Benchmark on Customer journey and innovation suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…

    Read more about "Benchmark on Customer journey and innovation suppliers"
  15.    Benchmark on innnovation partner and business disruptor suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  16.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

    Read more about "Understanding Transgender Inclusivity in Advertising"
  17.    Benchmark on the digital video vendors used by members
    Agency review & pitchingMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  18. WFA Global Marketer Week to be held in Toronto in 2017

    UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

    Read more about "WFA Global Marketer Week to be held in Toronto in 2017"
  19. WFA President warns brands not to lose sight of the basics

    State of the Union address highlights seven ways marketers are making their lives harder

    Read more about "WFA President warns brands not to lose sight of the basics"
  20. Global marketers seek a new model for insights

    Research identifies key changes required to make insights more effective partners in driving brand growth

    Read more about "Global marketers seek a new model for insights"
  21. WFA announces changes to global leadership team

    WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include…

    Read more about "WFA announces changes to global leadership team"