Knowledge

All knowledge & updates

1. 
   Event reports

   28 November 2017

   Media Forum Meeting Overview Amsterdam November 2017

    

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2. 
   Videos & webinars

   27 November 2017
   Channels

   Webinar: Total view attribution

   This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…

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3. 
   Event reports

   22 November 2017

   RAC - Meeting presentation – November 22, 2017

    

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4. 
   Event reports

   22 November 2017
   Marketing procurement

   Sourcing Forum Meeting Overview Luxembourg November 2017

    

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5. 
   15 November 2017

   Media cost inflation & deflation forecasts 2018

    

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6. 
   9 November 2017

   The Consumer Content Report: Influence in the Digital Age

   Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

   Read more about "The Consumer Content Report: Influence in the Digital Age"
7. 
   Opinions

   6 November 2017
   Consumer insight

   Creating a culture of insights

   Members of the global consumer insight community address how to develop companies into insights-led organisations.

   Read more about "Creating a culture of insights"
8. 
   OpinionsEvent reports

   27 October 2017
   Data collection & privacy

   And the buzzword at Festival of Marketing 2017 was…

   …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

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9. 
   Event reports

   26 October 2017

   Media Forum Meeting Overview NY October 2017

    

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10. 
    Event reports

    26 October 2017
    Digital policy

    ePrivacy task force meeting materials 26 Oct 2017

    Meeting materials for WFA members.

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11. 
    Event reports

    25 October 2017
    Marketing procurement

    Sourcing Forum Meeting Overview Singapore October 2017

     

    Read more about "Sourcing Forum Meeting Overview Singapore October 2017"
12. 
    Benchmarks & surveys

    24 October 2017
    ChannelsAgency review & pitchingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
13. 
    Event reports

    18 October 2017

    Insight Forum Meeting Overview London October 2017

     

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14. 
    Benchmarks & surveys

    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
15. 
    Benchmarks & surveysReports & whitepapers

    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
16. 
    Benchmarks & surveys

    9 October 2017
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

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17. 
    Reports & whitepapers

    8 October 2017
    Food marketing

    C-suite overview of M2K developments globally (2017)

    Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…

    Read more about "C-suite overview of M2K developments globally (2017)"
18. 
    Videos & webinars

    4 October 2017
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
19. 
    Videos & webinars

    3 October 2017
    Agency evaluation & performance

    Webinar: Agency evaluations

    In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…

    Read more about "Webinar: Agency evaluations"
20. 
    Opinions

    18 September 2017
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

    Read more about "Real insight from a virtual reality"
21. 
    Press releases

    15 September 2017

    WFA launches Global Marketer of the Year

    Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric…

    Read more about "WFA launches Global Marketer of the Year"