WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…
WFA benchmark looking at the specialist digital video vendors used by members.
UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017
State of the Union address highlights seven ways marketers are making their lives harder
Research identifies key changes required to make insights more effective partners in driving brand growth
WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include…
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
WFA survey looking at a number of critical areas relating to social media marketing.
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive…
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
CDO Forum meeting overview from March 3. 2016, hosted in London.
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…