Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    5 ways to make newsrooms & content more effective
    CreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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  2.    Webinar: The integrated agency of the future
    Agency management

    Webinar: The integrated agency of the future

    Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized,…

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  3.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

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  4. WFA President predicts the year ahead for marketing

    What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…

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  5.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

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  6. Digital Governance Exchange: 2016 Year in Review

    In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…

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  7. Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

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  8. Policy Action Group: 2016 Year in Review

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…

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  9. Responsible Advertising and Children Programme: 2016 Year in Review

    RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…

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  10. Insight Forum: 2016 Year in Review

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…

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  11. Sourcing Forum: 2016 Year in Review

    Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…

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  12. CDO Forum: 2016 Year in Review

    ‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…

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  13. Media Forum: 2016 Year in Review

    2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…

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  14. IMC Forum: 2016 Year in Review

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…

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  15. CMO Forum: 2016 Year in Review

    2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…

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  16.    WFA CEO: 2016 in review

    WFA CEO: 2016 in review

    WFA CEO Stephan Loerke reflects on the year 2016

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  17.    Survey results on Agency evaluation
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  18.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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  19. Digital policyData collection & privacy

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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  20.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  21.    Three of 2016's most contagious ideas

    Three of 2016's most contagious ideas

    It was a full house at Most Contagious 2016 in London in December.

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