WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA member survey. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
WFA member benchmark. For additional details, please log in.
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…
An overview of some of the key elements of the proposed ePrivacy revision.
One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
WFA member benchmark. For additional details, please log in.
The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
WFA member benchmark. For additional details, please log in.
WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
