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Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurementSurvey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on sourcing talent
Read more about "Benchmark on sourcing talent"WFA member benchmark. For additional details, please log in.
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In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on Sourcing Adaptation & Transcreation
Read more about "Benchmark on Sourcing Adaptation & Transcreation"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing procurement
Benchmark on Production Pre-payments
Read more about "Benchmark on Production Pre-payments"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing procurementGrowing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Malmo June 2018
Read more about "Sourcing Forum Meeting Overview Malmo June 2018"Meeting headlines: 1. Marketing sourcing as change agents 2. Cross functional collaboration enables innovation 3. Evolving your agency roster model to get more control 4. Flexibility is the key to finding a balance between in-house – external resource 5. The increasing need to effectively collaborate with IT procurement
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Influencer marketingMarketing procurementMarketing procurementWebinar: A strategic global sourcing approach to influencer content production
Read more about "Webinar: A strategic global sourcing approach to influencer content production"As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts.
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategySurvey on The Future of Agency Rosters
Read more about "Survey on The Future of Agency Rosters" -
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore April 2018
Read more about "Sourcing Forum Meeting Overview Singapore April 2018"Meeting headlines: 1. Fair & motivating remuneration = better results 2. Understanding the 3 primary remuneration model constructs 3. Demystifying ZBB or Zero-Based Budgeting 4. Effective PBR requires co-created KPIs easily understood, and measured, by all parties 5. Content production: working with crowdsourcing platforms 6. Project Spring: “moving from what we’re buying to what we expect what we buy to do”
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Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY March 2018
Read more about "Sourcing Forum Meeting Overview NY March 2018"Meeting headlines: 1. Project Spring: sourcing enabling marketing and driving business success 2. Convincing marketing of the value of sourcing to the business 3. Using software solutions to evolve your relationships with partners 4. Driving better agency management through effective data reconciliation 5. Remuneration: “there are no right or wrong models, but for each you can do it in the good or bad way”
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Shanghai March 2018
Read more about "Sourcing Forum Meeting Overview Shanghai March 2018"Meeting headlines: 1. Digital rosters & rate cards in China? No “one size fits all” 2. “To in-house or not to in-house…” – navigating the Chinese programmatic market 3. Understanding the world of Key Opinion Leaders and influencers in China 4. Influencers: from tactical to strategic sourcing in China
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Düsseldorf February 2018
Read more about "Sourcing Forum Meeting Overview Düsseldorf February 2018"Meeting headlines: 1. Rosters & beyond: different approaches to manage the marketing long tail 2. Agency compensation: towards a deliverable-driven project model 3. Project Spring: marketing sourcing, facilitator of business growth
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY December 2017
Read more about "Sourcing Forum Meeting Overview NY December 2017"Meeting headlines: 1. Media auditing: an increasing need for change 2. Evolving the relationship with agencies through performance evaluations 3. Towards calculating return on relationships 4. Influencers: from tactical to strategic sourcing
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Luxembourg November 2017
Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore October 2017
Read more about "Sourcing Forum Meeting Overview Singapore October 2017"Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
Read more about "Survey on Global internal media structure & organisation"WFA member survey. For additional details, please log in.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Marketing Procurement Category Tree
Read more about "Marketing Procurement Category Tree"WFA member survey. For additional details, please log in.
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Media & analyticsMarketing procurementMarketing procurement
Experiential sampling agencies in Great Britain and Ireland
Read more about "Experiential sampling agencies in Great Britain and Ireland"WFA member survey. For additional details, please log in.
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Media & analyticsMarketing procurementMarketing procurement
Choosing a Digital Asset Management (DAM) System
Read more about "Choosing a Digital Asset Management (DAM) System"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on sourcing experiential and marketing materials
Read more about "Survey results on sourcing experiential and marketing materials"WFA member survey. For additional details, please log in.
