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In the spotlight: Danish Association of Advertisers’ Holger Wilcks
Read more about "In the spotlight: Danish Association of Advertisers’ Holger Wilcks"Meet Holger Wilcks, CEO of Dansk Annoncørforening
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WFA Predictions 2020
Read more about "WFA Predictions 2020"The WFA team share their predictions for what the next 12 months hold for brands.
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Global Marketer of the YearGlobal Marketer of the Year shortlist profiled
Read more about "Global Marketer of the Year shortlist profiled"The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
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In the spotlight: ABA Brazil’s Sandra Martinelli
Read more about "In the spotlight: ABA Brazil’s Sandra Martinelli"Meet Sandra Martinelli, Executive President of the Brazilian Association of Advertisers (ABA)
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2019: the year of heightened brand accountability
Read more about "2019: the year of heightened brand accountability"Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
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Ad techMarketing technologyMarketing technologyCan blockchain solve some of marketing’s biggest problems?
Read more about "Can blockchain solve some of marketing’s biggest problems?"The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.
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Global Marketer of the YearMastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues facing the industry ahead of the reveal of the Marketer of the Year nominees.
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CMO ForumDigital media transformation7 things to keep in mind when designing for integration
Read more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager
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Advertising & policyDigital policyTake-outs from the Data Protection Congress 2019
Read more about "Take-outs from the Data Protection Congress 2019"WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels
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GamingVideo gaming: Why it matters to non-endemic brand owners
Read more about "Video gaming: Why it matters to non-endemic brand owners"We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden, Managing Director, 2CV
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Brand purposeBrand reputationWebinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.
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Inclusive marketingWFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of WFA
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Global Marketer of the YearWhat does it take to become WFA’s Global Marketer of the Year?
Read more about "What does it take to become WFA’s Global Marketer of the Year?"Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the ingredients that will make them a MasterChef Marketer.
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Inclusive marketingLet's talk about bias
Read more about "Let's talk about bias"How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of progressive representation right: presence, personality, perspective
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In the spotlight: MAZ Zimbabwe’s Gillian Rusike
Read more about "In the spotlight: MAZ Zimbabwe’s Gillian Rusike"Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)
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Advertising & policyYouTube struggles with thorny issue of kids’ data
Read more about "YouTube struggles with thorny issue of kids’ data"Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén
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Advertising & policyInclusive marketingContent marketingAdvertising has rebranded diversity, and it isn’t a positive change
Read more about "Advertising has rebranded diversity, and it isn’t a positive change"Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives
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Marketing structureCMO ForumWhy humility is more critical than ever for effective leadership
Read more about "Why humility is more critical than ever for effective leadership"The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples
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Cross-media measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
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In the spotlight: UBA Belgium’s Chris Van Roey
Read more about "In the spotlight: UBA Belgium’s Chris Van Roey"Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)
