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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver positive social and political change
Read more about "Better Marketing: Marketing can deliver positive social and political change"Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better.
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Advertising & policyData governanceMarketing structureMarketing organisationBridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Marketing procurementMarketing procurementEvolving marketing procurement beyond costs
Read more about "Evolving marketing procurement beyond costs"How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?
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Marketing structureGetting our priorities straight
Read more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.
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Marketing procurementMarketing structureMarketing procurementMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Marketing procurementMarketing procurement2019 Marketing Production Trends
Read more about "2019 Marketing Production Trends"Top advertising production trends in the industry that will affect the way content is produced this year across video, photography, digital and experiential productions
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Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Marketing structureWFA hires Max Schmidt and Joel Gan
Read more about "WFA hires Max Schmidt and Joel Gan"Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing strategyWFA launches Global Media Board
Read more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Marketing structureMarketing capabilitiesChina looks back at 40 years of brand building
Read more about "China looks back at 40 years of brand building"CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"
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Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Global Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.
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Marketing structureMarketing capabilitiesWhat does 2019 hold for marketers?
Read more about "What does 2019 hold for marketers?"Advertiser associations around the world share their thoughts.
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Brand reputationMarketing operationsDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
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Marketing effectivenessMarketing capabilitiesStudents compete in marketing effectiveness awards in Spain
Read more about "Students compete in marketing effectiveness awards in Spain"AEA launches university programme
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Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing procurementMarketing procurement
Webinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.
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Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
