Posts about Media governance

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. The Media Capability Gap
    Benchmark
    Marketing operationsMarketing organisation

    The Media Capability Gap

    WFA, Ebiquity

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  2. Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  3. Colombian association launches measurement tool for responsible advertising practices
    News
    Advertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    WFA

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia

    Read more about "Colombian association launches measurement tool for responsible advertising practices"
  4. Benchmark: Global Budget setting & use of working/non-working ratios
    Benchmark
    Marketing structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    WFA

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
  5. 10 Predictions for 2021
    Expert opinion
    Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    WFA

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

    Read more about "10 Predictions for 2021"
  6. Colombian association shines a light on the digital media ecosystem
    News

    Colombian association shines a light on the digital media ecosystem

    WFA

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

    Read more about "Colombian association shines a light on the digital media ecosystem"
  7. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    Cross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    WFA

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  8. Webinar: Navigating global media pricing in 2020
    Video
    Marketing strategyMarketing operationsMarketing strategy

    Webinar: Navigating global media pricing in 2020

    WFA

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.

    Read more about "Webinar: Navigating global media pricing in 2020"
  9. Media Outlook in the COVID-19 Crisis
    BenchmarkReport
    Marketing effectivenessMarketing strategyMarketing strategy

    Media Outlook in the COVID-19 Crisis

    WFA

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.

    Read more about "Media Outlook in the COVID-19 Crisis"
  10. Japan unveils declaration on digital advertising
    News

    Japan unveils declaration on digital advertising

    WFA

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem

    Read more about "Japan unveils declaration on digital advertising"
  11. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  12. Media Transformation - Case Study 2: Royal Philips
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    WFA

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

    We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

    This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
    Philips Case.jpg

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  13. Steering Media from the Centre
    Expert opinion

    Steering Media from the Centre

    Ebiquity

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

    Read more about "Steering Media from the Centre"
  14. WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Press releases

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  15. Media Forum Meeting Overview (June 2019, Shanghai)
    Event reports
    Ad tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    WFA

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  16. Webinar: The Global Media Charter
    Video

    Webinar: The Global Media Charter

    WFA

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight clear ‘Principles for Partnership’ designed to create a better, more balanced, online advertising ecosystem.

    Read more about "Webinar: The Global Media Charter"
  17. Swedish Advertisers' guide to digital advertising
    Guides & templates

    Swedish Advertisers' guide to digital advertising

    Swedish Advertisers

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners

    Read more about "Swedish Advertisers' guide to digital advertising"
  18. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  19. Putting the Media Charter into action
    News
    Global Marketer Week

    Putting the Media Charter into action

    WFA

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  20. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  21. Media Forum meeting overview (October 2018, Amsterdam)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    WFA

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"