In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. 

WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.

WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate. It’s been a bit of a rollercoaster with both lows and highs.

The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.

With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.

Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the Ritbot.

Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their No. 1 criteria for selecting the shortlisted contenders, although a significant number suggested a focus on other areas such as creativity, innovation, DEI and sustainability is essential to deliver on this.