Posts about WFA Updates

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA grows its corporate network

    WFA grows its corporate network

    WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.

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  2.    WFA members inducted into inaugural Forbes CMO Hall of Fame
    Global Marketer of the Year

    WFA members inducted into inaugural Forbes CMO Hall of Fame

    Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.

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  3.    WFA Global Marketer Week heads to Istanbul for 2023
    Global Marketer Week

    WFA Global Marketer Week heads to Istanbul for 2023

    Event to take place from April 25 to 28

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  4.    WFA unveils new global leadership ahead of Global Marketer Week

    WFA unveils new global leadership ahead of Global Marketer Week

    CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership team as new regional Vice-Presidents

    New appointments include senior marketing and policy executives from Bank of Africa, Danone, Ferrero, Grab, L’Oréal and Mars

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  5.    WFA gears up for Global Marketer Week in Athens
    Global Marketer Week

    WFA gears up for Global Marketer Week in Athens

    Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever

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  6.    WFA names new leadership for APAC

    WFA names new leadership for APAC

    Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

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  7.    WFA calls on brands to reconsider media spend in Russia

    WFA calls on brands to reconsider media spend in Russia

      

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  8.    Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
    Brand purposeBrand reputation

    Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'

    Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.

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  9.    WFA President Emeritus David Wheldon awarded OBE

    WFA President Emeritus David Wheldon awarded OBE

    The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year career.  

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  10.    12 predictions for 2022
    Advertising & policy

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

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  11.    WFA CEO: “2021 was a watershed year for marketing”
    Advertising & policy

    WFA CEO: “2021 was a watershed year for marketing”

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look back on it as a turning point for our industry on a number of critical issues, says WFA CEO, Stephan Loerke.

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  12. WFA adds three new team members

    Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the organisation’s work in key policy areas, communications and boost media expertise.

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  13.    WFA welcomes 10 new corporate members

    WFA welcomes 10 new corporate members

    Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021.

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  14.    WFA welcomes four new team members

    WFA welcomes four new team members

    Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the organisation’s work in key policy areas, improve its human resources capabilities and enhance its administration and events respectively.

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  15.    WFA Global Marketer Week 2022 goes to Athens
    Global Marketer Week

    WFA Global Marketer Week 2022 goes to Athens

    Hopes for a return to in-person event with the pandemic under control

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  16.    David Wheldon named WFA President Emeritus
    Global Marketer Week

    David Wheldon named WFA President Emeritus

    Title is reserved for Presidents who are considered to have had a transformational impact on the organization

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  17.    WFA names new global leadership team
    Global Marketer Week

    WFA names new global leadership team

    Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term

    First-ever Regional Vice-President for the Middle East reflects strong regional growth

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  18.    WFA welcomes 19 new corporate members in 2020

    WFA welcomes 19 new corporate members in 2020

    Membership rises to 125 corporate members

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  19.    WFA announces changes to global leadership team

    WFA announces changes to global leadership team

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and Nigeria’s Bunmi Adeniba take on Regional VP roles

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  20.    Webinar: WFA in 2020 - What’s now, what’s next
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

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  21.    WFA welcomes new members

    WFA welcomes new members

    Constellation Brands joins corporate membership and Estonia joins association network

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