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2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.
WFA CEO Stephan Loerke reflects on the year 2016
Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
2015 saw global ad markets rise by 4% to over $540 billion.
The digital economy has given rise to Google, Apple, Facebook and Amazon.
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
2015 continued to see marketing to children grab the headlines.
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer intelligence capabilities.
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.
WFA CEO Stephan Loerke reflects on te year 2015