Posts about Agency evaluation

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  2. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

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  3. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  4. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

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  5. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  6. Long-term agency partnership is better than short-term fling
    News
    Agency management

    Long-term agency partnership is better than short-term fling

    Stuart Pocock

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International

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  7. True partnership requires a change of approach from advertisers and agencies
    News
    Agency management

    True partnership requires a change of approach from advertisers and agencies

    WFA

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  8. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  9. Global Agency Group Profiles
    Report

    Global Agency Group Profiles

    COMvergence

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

    Read more about "Global Agency Group Profiles"
  10. Italy launches manual for tenders and client-agency relationships
    News
    Agency management

    Italy launches manual for tenders and client-agency relationships

    WFA

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

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  11. Benchmark: Event & Experimental Agencies (Australia)
    Benchmark
    Agency management

    Benchmark: Event & Experimental Agencies (Australia)

    WFA

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  12. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  13. Benchmark: Naming Agency recommendations
    Benchmark
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  14. Advertising production payment guidelines
    Guides & templates
    Agency management

    Advertising production payment guidelines

    APR

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  15. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

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  16. Benchmark: Media SLAs & transparency
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    WFA

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"
  17. Sourcing Forum meeting overview (June 2019)
    Event reports
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (June 2019)

    WFA

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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  18. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

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  19. Recommended global production/implementation agency
    Benchmark
    CMO Forum

    Recommended global production/implementation agency

    WFA

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"
  20. WFA Forum (May 2019, Japan)
    Event reports
    Agency managementMarketing structure

    WFA Forum (May 2019, Japan)

    WFA

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"
  21. Building a future-proof marketing procurement strategy
    BenchmarkReport
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    WBR

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

    Read more about "Building a future-proof marketing procurement strategy"