Posts about Creativity

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. The work that inspired in 2020
    Expert opinion
    CreativityGlobal Marketer of the Year

    The work that inspired in 2020

    WFA

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this year.

    Read more about "The work that inspired in 2020"
  2. My favourite campaign of 2020...
    Expert opinion
    Brand purposeCreativity

    My favourite campaign of 2020...

    WFA

    Six industry leaders highlight the work that has impressed them in this strangest of years.

    Read more about "My favourite campaign of 2020..."
  3. The big questions this year, answered by LIONS Live
    Expert opinion
    CreativityCannes LionsInclusive marketing

    The big questions this year, answered by LIONS Live

    Cannes Lions

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.

    Read more about "The big questions this year, answered by LIONS Live"
  4. Webinar: An introduction to the offshore market for creative production
    Video
    CreativityMarketing procurementMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    WFA

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.

    Read more about "Webinar: An introduction to the offshore market for creative production"
  5. Webinar: How advertising lost sight of creativity and what to do about it
    Video
    CreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    WFA

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  6. Benchmark: Creative agencies in EMEA and APAC
    Benchmark
    CreativityCMO Forum

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  7. Seven take-outs from Cannes 2019
    Expert opinionEvent reports
    Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

    Seven take-outs from Cannes 2019

    Will Gilroy

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.

    Read more about "Seven take-outs from Cannes 2019"
  8. 5 of the Most Contagious ideas of 2018
    Expert opinion
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    Will Gilroy

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"
  9. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  10. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  11. 5 ways to make newsrooms & content more effective
    Report
    CreativityCMO ForumContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"