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Global Marketer WeekWFA returns to face-to-face events with Global Marketer Week in Athens
Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend
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Brand purposeBrand reputationGlobal Marketer WeekSustainabilityWFA launches framework to help marketers lead on climate change challenge
Read more about "WFA launches framework to help marketers lead on climate change challenge"Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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Global Marketer WeekWFA Global Marketer Week 2022 goes to Athens
Read more about "WFA Global Marketer Week 2022 goes to Athens"Hopes for a return to in-person event with the pandemic under control
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Global Marketer WeekDavid Wheldon named WFA President Emeritus
Read more about "David Wheldon named WFA President Emeritus"Title is reserved for Presidents who are considered to have had a transformational impact on the organization
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Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operationsWFA launches Planet Pledge for Marketers
Read more about "WFA launches Planet Pledge for Marketers"WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate progress on the sustainability journey
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Advertising & policyGlobal Marketer Week
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing harmful content from ad-supported media.
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Global Marketer WeekWFA names new global leadership team
Read more about "WFA names new global leadership team"Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term
First-ever Regional Vice-President for the Middle East reflects strong regional growth
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Global Marketer WeekGlobal Marketer Week 2021 build up with The Marketoonist
Read more about "Global Marketer Week 2021 build up with The Marketoonist"Tom Fishburne aka The Marketoonist takes a light-hearted poke at the global marketing industry through the lens of our three main themes for Global Marketer Week 2021 on April 20-22: ‘Better Society, Better World, and Better Growth’.
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Global Marketer WeekWFA announces new speakers for Global Marketer Week 2021
Read more about "WFA announces new speakers for Global Marketer Week 2021"Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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Global Marketer WeekWFA unveils speaker line up for Global Marketer Week 2021
Read more about "WFA unveils speaker line up for Global Marketer Week 2021"Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of the event will be on better marketing as it relates to society, the planet and sustainable growth
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Global Marketer WeekSpeakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Global Marketer WeekWFA announces first speakers for Global Marketer Week Singapore 2020
Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
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Global Marketer WeekCMO ForumPeople + Purpose = Performance
Read more about "People + Purpose = Performance"Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Advertising & policyBrand purposeCross-media measurementGlobal Marketer WeekPutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35 countries. Stephan Loerke, WFA CEO, reviews his highlights from the week.
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Advertising & policyGlobal Marketer WeekWhy policy professionals need to get excited about marketing
Read more about "Why policy professionals need to get excited about marketing"Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the business.
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Global Marketer WeekMarketing procurementMarketing procurementPartnering with Finance
Read more about "Partnering with Finance"A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.
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Global Marketer Week26 advertiser associations gather in Lisbon
Read more about "26 advertiser associations gather in Lisbon"WFA National Associations Council meeting closes Global Marketer Week 2019
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer Week10 years of Project Reconnect: What we've learned
Read more about "10 years of Project Reconnect: What we've learned"Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.
