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Inclusive marketingInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.
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Inclusive marketingBRIM: Black Representation in Marketing
Read more about "BRIM: Black Representation in Marketing"A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.
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Inclusive marketingUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
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Inclusive marketingCase study | Home Centre: A Dad's Job
Read more about "Case study | Home Centre: A Dad's Job"UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article was originally published in Contagious I/O on 2 May 2021
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Inclusive marketingOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.
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Inclusive marketingCase study | Samsung: Tallk
Read more about "Case study | Samsung: Tallk"Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This article was originally published in Contagious I/O on 22 April 2021 -
Inclusive marketingGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019
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Inclusive marketingInsight & Strategy | Frida Mom: Fourth Trimester
Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new product line
This article was originally published in Contagious I/O on 1 April 2021
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Inclusive marketingCase study | Dove: Show Us. It's On Us
Read more about "Case study | Dove: Show Us. It's On Us"FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published in Contagious I/O on 26 March 2021
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Inclusive marketingWFA launches guide to diversity and representation through the creative funnel
Read more about "WFA launches guide to diversity and representation through the creative funnel"Comprehensive framework details potential issues at every stage of the creative process
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Advertising & policyInclusive marketingGender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
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Inclusive marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.
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Inclusive marketingCase study | Brahma: What you see today
Read more about "Case study | Brahma: What you see today"Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was originally published in Contagious I/O on 25 February 2021
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Inclusive marketingInsight & Strategy | Mattel: Creatable World
Read more about "Insight & Strategy | Mattel: Creatable World"Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in Contagious I/O on 2 December 2019
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Inclusive marketingInsight & Strategy | Doritos: The Best Gift
Read more about "Insight & Strategy | Doritos: The Best Gift"Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was originally published in Contagious I/O on 22 January 2021
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Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January 2019
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Case study | Mastercard: True Name
Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published in Contagious I/O on 7 July 2020
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Insight & Strategy: Google Creatability
Read more about "Insight & Strategy: Google Creatability"How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally published in Contagious I/O on 28 June 2019
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Case study | Dove: Women like us
Read more about "Case study | Dove: Women like us"Personal care brand partners with stock image supplier to challenge public perception of womenThis article was originally published in Contagious I/O on 4 April 2019.
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Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.
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Power of the Black Community - From Moment to Movement
Read more about "Power of the Black Community - From Moment to Movement"According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.
