Posts about Market research

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    EDAA, IAB

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  2. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  3. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  4. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients

    Read more about "Webinar: Keeping the brand tracking love alive"
  5. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  6. Survey on Online Advertising Effectiveness
    Benchmark
    Ad techMedia & analytics

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  7. Survey on Briefing for integrated communications (2017)
    BenchmarkReport
    Agency managementMarketing strategyCMO ForumMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  8. The Value of Advertising (2017)
    Report
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    WFA, Deloitte

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.

    Member only content - please log in to view this study.

    Read more about "The Value of Advertising (2017)"
  9. Expert opinion
    Advertising & policyValue of advertising

    5 marketing predictions for 2017

    WFA

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"
  10. Benchmark on testing big ideas
    Benchmark

    Benchmark on testing big ideas

    WFA

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.

    Read more about "Benchmark on testing big ideas"
  11. INSIGHT FORUM Meeting Overview London November 2016
    Event reports

    INSIGHT FORUM Meeting Overview London November 2016

    WFA

     Meeting headlines: 1. Market researchers as storytellers 2. CGS (consumer generated segmentation): co-creating your segments 3. The future of insights? Artificial intelligence within behavioural modelling

    Read more about "INSIGHT FORUM Meeting Overview London November 2016"
  12. Benchmark on setting up knowledge/insights sharing platforms
    Benchmark
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  13. INSIGHT FORUM Meeting Overview Singapore September 2016
    Event reports

    INSIGHT FORUM Meeting Overview Singapore September 2016

    WFA

     Meeting headlines: 1. Five ways Insights can get closer to marketing 2. Behavioural analysis and targeting just got smarter 3. How to set up internal Insights communities

    Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"
  14. Webinar: What is the future of insights?
    Video

    Webinar: What is the future of insights?

    WFA, System1

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.

    Read more about "Webinar: What is the future of insights?"
  15. Webinar: Generating actionable insights from online communities
    Video

    Webinar: Generating actionable insights from online communities

    WFA, CSpace

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in managing online communities.

    Read more about "Webinar: Generating actionable insights from online communities"
  16. Unlocking brand value with social communities
    Report
    Media & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

    Read more about "Unlocking brand value with social communities"
  17. Survey results on Managing ad testing
    Benchmark
    Media & analytics

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.

    Read more about "Survey results on Managing ad testing"
  18. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Ad techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  19. The future of insights project
    BenchmarkReport
    Media & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role, challenging current thinking and proactively moving the business forward. 

    Read more about "The future of insights project"
  20. Survey on Media Procurement Excellence
    Benchmark
    Marketing procurementMarketing procurement

    Survey on Media Procurement Excellence

    WFA, ID COMMS

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

    Read more about "Survey on Media Procurement Excellence"
  21. Survey on Global Ad Fraud
    BenchmarkReport
    Marketing strategyMarketing strategy

    Survey on Global Ad Fraud

    WFA, Botlab.io, Ebiquity

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be most concentrated, and the solutions that brands can consider. 

    Read more about "Survey on Global Ad Fraud"