Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

13 companies now on board pledge to help marketers lead on sustainability  

What can Marketers do to drive Sustainability in their industry?

A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.

A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

Overview of the CMO Forum held remotely on June 3, 2020.

WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future. 

The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.