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Three new colleagues join WFA team
Read more about "Three new colleagues join WFA team"Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Polish Organisation of Advertisers launched
Read more about "Polish Organisation of Advertisers launched"New Polish association POR joins WFA’s global network of national industry associations, in more than 60 countries.
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024. WFA members can download the data here.
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Digital policyMarketing technologyAIMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI.
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Global Marketer of the YearWFA names jury for Global Marketer of the Year 2023
Read more about "WFA names jury for Global Marketer of the Year 2023"We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of the Year award, to be chaired by WFA President and Mastercard Chief Marketing and Communications Officer Raja Rajamannar. The jury will review all nominations and agree on a shortlist of six marketing leaders, to be announced in November. You can nominate your Global Marketer of 2023 until October 11.
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin America.
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.
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Global Marketer of the YearNominations open for Global Marketer of the Year 2023
Read more about "Nominations open for Global Marketer of the Year 2023"WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of marketing to make a real difference to brands, businesses and society.
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Marketing strategyMarketing strategy
Jane Wakely (PepsiCo) named WFA Deputy President
Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new Deputy President with immediate effect.
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WFA welcomes new team members
Read more about "WFA welcomes new team members"Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s cross-media measurement programme.
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Cannes LionsInclusive marketingUnilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from influencer brand content.
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Advertising & policyAI
GARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help advertisers navigate these innovations. Although these are two distinctive technologies, GARM wants to put brand safety at the heart of their development before practices can become established that expose advertisers to reputational risk.
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Advertising & policySustainability
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to sustainable media for advertisers. The guide identifies 10 areas accross planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.
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Cannes LionsInclusive marketingUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.
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Cannes LionsInclusive marketingGLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.
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GARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet.
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ANA to hold Global Day of Learning
Read more about "ANA to hold Global Day of Learning"May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
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Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
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Advertising & policyInclusive marketing
UK ad industry unveils results of All In Census 2023
Read more about "UK ad industry unveils results of All In Census 2023"The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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Marketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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Advertising & policySustainabilitySwedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition
