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Media transformationThree principles from four decades of media practice
Read more about "Three principles from four decades of media practice"Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture.
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Advertising & policyAd techMedia transformation
Welcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-party cookies, says WFA Global Media Manager, Joe Mourani.
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Brand purposeBrand reputationMastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
Read more about "Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'"Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.
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Sustainability100 days on from COP26
Read more about "100 days on from COP26"Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way in the Race to Zero.
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Advertising & policy7 partner predictions for 2022
Read more about "7 partner predictions for 2022"Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.
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Advertising & policy12 predictions for 2022
Read more about "12 predictions for 2022"From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
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Brand purposeBrand reputationSustainabilityMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.
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Advertising & policyWFA CEO: “2021 was a watershed year for marketing”
Read more about "WFA CEO: “2021 was a watershed year for marketing”"2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look back on it as a turning point for our industry on a number of critical issues, says WFA CEO, Stephan Loerke.
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Brand reputationCreativityContent marketingReversing the decline in advertising effectiveness
Read more about "Reversing the decline in advertising effectiveness"To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Read more about "Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group"Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Read more about "Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company"Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Sponsorship into 2022
Read more about "Sponsorship into 2022"What will define brand sponsorship in 2022? Ian Malcolm, President and CEO of Lumency, a brand-side sponsorship, experiential and content marketing consultancy, shares his perspective.
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policySustainabilityA marketer in Glasgow
Read more about "A marketer in Glasgow"WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.
