The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches, says Gabrielle Robitaille, Director of Policy at WFA.

Leading beer, wine and spirits brands are demonstrating that growth and positive societal benefits can co-exist. Gabrielle Robitaille, WFA Director of Policy, explains how collective efforts can promote greater awareness of moderation and encourage responsible drinking.

On the occasion of the 10^th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.

WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol

There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.

The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

This document lays out key WFA priorities for the AVMSD Transposition.