This session has ended. WFA members can access the recording and materials from the session here. 

Focus of this session: Commercial imperatives for any media agency contract

FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency.  This webinar will explore the issues advertisers may encounter, that need outlining formally in contracts, will provide best practice guidance on improving terms and ensuring maximum protection and clarity for advertisers.  This will be a useful session in enhancing understanding of obligations for any advertiser that touches the media agency relationship, regardless of whether they have input into contract content.

This module will provide: 

• An overview of common areas that need improvement in media contracts
• 12 essential areas to cover in media contracts to improve transparency
• Issues with Master Services Agreements and how to manage these
• Best practice for managing digital media in contracts, ad fraud, brand safety, ad serving
• Tackling transparency in programmatic buying models in your terms

Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.

Presenter: 
Dale Garvie, Managing Director FirmDecisions APAC
Jenny Kuan, Managing Director, FirmDecisions Southeast Asia
Joan Lu, Client Partner, FirmDecisions China

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

9:00 am Brussels | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.