Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeIndustry issues
Industry issues
-
Diversity & InclusionHow will the cultural events of 2024 define your 2025?
Read more about "How will the cultural events of 2024 define your 2025?"2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
-
Marketing to childrenRAC Programme Meeting Overview (November 2024)
Read more about "RAC Programme Meeting Overview (November 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
-
Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
-
Digital policyMarketing lawPAG Meeting Overview (November 2024)
Read more about "PAG Meeting Overview (November 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
-
Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
-
Marketing procurementMajor multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Digital policyMarketing to childrenChildren and teens online safety overview
Read more about "Children and teens online safety overview"An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…
-
Media literacyAI (Artificial Intelligence)Agency managementAIWebinar: Descubriendo el uso de la IA generativa por parte de las agencias
Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
-
Diversity & InclusionCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
-
Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Brand safetyMedia governanceMedia transparencyBrand safetyAIData & analyticsData-driven marketing
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Our upcoming events
See all events
-
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
-
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
-
Join this WFA workshop to co-create voluntary guidance on the transparency and labelling of AI-generated content
-
Setting standards that effectively protect minors in digital environments
-
Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
-
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.