Our leadership

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

Executive committee

Officers

Jean Luc Chetrit Jean Luc WFA Treasurer and CEO, Union des Marques (France)
Stephan Loerke Stephan WFA CEO

Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer & President Healthcare, Mastercard

Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
Jane Wakely Jane WFA Deputy President and Chief Consumer & Marketing Officer & Chief Growth Officer International Foods, PepsiCo

Regional vice-presidents

Rupen Desai Rupen WFA Regional VP Asia-Pacific and CMO & Venture Partner, Una Terra
Aude Gandon Aude WFA Regional VP Europe and Global Chief Marketing Officer, Nestlé
Mounir Jazouli Mounir WFA Regional VP Africa and Chief Communication & Institutional Relations Officer, Bank of Africa
Bob Liodice Bob WFA Regional VP North America and CEO, ANA (USA)
Aishwarya Nambiar Aishwarya WFA Regional VP Middle East and Lead Manager, Global Management, Etihad Airways
Philip Perez Philip WFA Regional VP Latin America and President, CAA (Argentina)

Corporate member representatives

Folake Ani-Mumuney Folake Chief Marketing Officer, FirstBank Nigeria ltd
Fabrice Beaulieu Fabrice Chief Marketing, Sustainability & Corporate Affairs Officer, Reckitt
Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
Eric Benoist Eric Global Marketing & Commercial Director, Pernod Ricard
Anders Bering Anders Vice President Global Public Affairs & External Communications, Mars
Luis DiComo Luis Executive Vice President Global Media, Unilever
Cristina Diezhandino Cristina Global Chief Marketing Officer, Diageo
Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
Cheryl Goh Cheryl Group Head, Marketing & Sustainability, Grab
Taide Guajardo Taide Chief Brand Officer, Europe, Procter & Gamble

Taide was born in Mexico City, the first of four siblings. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.

She has over three decades of career in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in Laundry, and Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. In 2021 Taide was appointed Senior Vicepresident Brand (CMO) for Europe.

She leads a team of over 1300 talented marketers and partner agencies across 49 countries investing amongst the top advertising spenders in Europe. Her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G team and partners.

Taide is married to Marco, and a mother of 2, Federico and Leonardo.
Charisse Hughes Charisse SVP, Chief Growth Officer, Kellanova
Catherine Lautier Catherine Global Head of Media, Danone
Michelle McEttrick Michelle Creative & Strategic board-level CMO, Primark
Phil Myers Phil Chief Institutional Affairs & Corporate Communications Officer, Ferrero
Susan O’Brien Susan VP Global Brand, Just Eat
Liliya Rechitsky Liliya Sr. Director of Procurement, Best Buy
Anne Stilling Anne Global Director Brand & Media, Vodafone
Adrian Terron Adrian Head, Corporate Brand & Marketing Strategy, Tata Group