IKEA - Influencers face up to the challenge
IKEA supplies the fabric, influencers supply the masks
Article details
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WFA
Case studies
23 March 2020
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In the Czech Republic, IKEA is providing influencers with fabric to sew protective masks for health workers. The participants have shared photos of their work and process on Instagram.
Brand: IKEA
Market: Czech Republic
Source: WPP
Article details
-
WFA
Case studies
23 March 2020