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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Marketing technologyMarketing technologyMarketing technology
Knowledge Spotlight: Martech Infrastructure 101
Read more about "Knowledge Spotlight: Martech Infrastructure 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AIConsumer insightData & analyticsData-driven marketingHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…
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For senior European public/government affairs professionals and national advertiser associations
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How can local media agency contracts be adapted and expanded across multiple markets?
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Open to anyone with a stake in marketing and children.
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Join Europe’s First Forum on Sustainable, Inclusive & Accessible Marketing, Media, and Advertising!
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
This meeting will be taking place in New York City on the 3rd of December, from 9:00am to 12:00 noon EST (15:00 to 18:00 CET).
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Join us in New York where we will be uniting WFA’s marketing communities around a common goal.
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