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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing…
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Media transformationData collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Digital policyMarketing lawData collection & privacy
Data Safety in 2021: Benchmark & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Programmatic
WFA position paper on the EU Digital Markets Act
WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
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Digital policyMarketing lawData-driven marketing
WFA global position on advertiser access to data in the digital advertising market
In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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Digital policyMarketing lawData collection & privacy
Webinar: AI & advertising, a consumer perspective
A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Digital policy
WFA Q&A session with Google on digital services taxes
Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (July 2020)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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Digital policyData collection & privacy
Webinar: GDPR and online advertising - what next?
This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…