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Agency remuneration & contractsMarketing operations
Knowledge Spotlight: Agency Remuneration 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing procurement
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
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Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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ChannelsAgency remuneration & contracts
Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.
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Marketing procurementData collection & privacy
Sourcing Forum meeting overview (December 2019)
Overview of the Sourcing Forum held on December 4th, 2019 in New York.
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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.