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Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Setting targets on DEI in production can be a challenge for half of major multinationals
New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Diversity & Inclusion
Survey: DEI in Content Production
WFA member survey exploring company maturity and practices related to DEI in content production.
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Diversity & Inclusion
Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Smirnoff (Diageo): We Do We
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
The Good Insight: study on how DEI drives higher Glassdoor scores
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Facing the Firestorm
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Diversity & Inclusion
UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…