Posts about D&I in communications

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1. 
   14 May 2018

   Ariel / Dads #sharetheload

   Contagious, Contagious I/O

   How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

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2. 
   14 May 2018

   Axe / Scent of a man

   Contagious, Contagious I/O

   How Axe reinvented itself in order to appeal to the modern man

   Read more about "Axe / Scent of a man"
3. 
   Guides & templates

   14 May 2018
   Diversity & InclusionBrand purpose

   A guide to progressive gender portrayals in advertising

   WFA

   At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

   Read more about "A guide to progressive gender portrayals in advertising"
4. 
   14 May 2018

   Kenzo / My Mutant Brain

   Contagious, Contagious I/O

   Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

   Read more about "Kenzo / My Mutant Brain"
5. 
   14 May 2018

   REI / The Level Playing Field

   Contagious, Contagious I/O

   Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

   Read more about "REI / The Level Playing Field"
6. 
   14 May 2018

   SK-II / Marriage market takeover

   Contagious, Contagious I/O

   Cosmetics brand SK-II creates online film to empower and celebrate single women in China

   Read more about "SK-II / Marriage market takeover"
7. 
   23 January 2018

   Elastic Generation: The Female Edit

   J. Walter Thompson Intelligence

   Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

   Read more about "Elastic Generation: The Female Edit"
8. 
   9 November 2017

   The Consumer Content Report: Influence in the Digital Age

   Stackla

   Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

   Read more about "The Consumer Content Report: Influence in the Digital Age"
9. 
   29 June 2017

   Gender Bias in Advertising: Research, Trends and New Visual Language

   J. Walter Thompson Intelligence

   In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

   Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"
10. 
    8 April 2016

    Understanding Transgender Inclusivity in Advertising

    J. Walter Thompson Intelligence

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

    Read more about "Understanding Transgender Inclusivity in Advertising"