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AICMOBetter Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing
Read more about "Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing"Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter & Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself
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Trends & forecastsPremium digital inventory and the US will keep media inflation high through 2027
Read more about "Premium digital inventory and the US will keep media inflation high through 2027"Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace
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Candid CMOThe Candid CMO: Ulrich Klenke, Chief Brand Officer, Deutsche Telekom
Read more about "The Candid CMO: Ulrich Klenke, Chief Brand Officer, Deutsche Telekom"Trust is the key KPI for modern marketers, says the man leading one of the world’s biggest telecoms brands
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Global Marketer of the YearHow to succeed in marketing, by the people who do it best
Read more about "How to succeed in marketing, by the people who do it best"Former winners of the WFA's Global Marketer of the Year share what has changed, what matters now and the advice they would pass on, as the award celebrates its 10th year
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WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years
Read more about "WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years"Recruitment for a new CEO to be led by five-person committee with a new appointment expected by June 2027
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In the spotlight: Eleni Kitra, Advertising Business Group (GCC)
Read more about "In the spotlight: Eleni Kitra, Advertising Business Group (GCC)"From Greece to Dubai, ABG CEO & Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era
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Why does content production need reimagining, which operating models are available, and how is technology reshaping them?
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
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And featuring Mark Gallagher at OMC, sharing his latest forecasts on the year ahead in media
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment.
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Remote call on the Digital Omnibus, exclusively for WFA members.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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How do the models compare, and how can brands determine the right mix?
