AI Community

WFA AI Community

The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

Join the Community

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

Key resources

Upcoming Community events

  1. The regulatory trends shaping marketing: what brands need to know

    19 Nov 2026

    There are places available.

    Join for a one-hour briefing on the key policy and regulatory developments shaping the future of marketing worldwide.

    More information Register for this meeting

  2. Spotlight: Tackling Fraudulent Advertising with Meta

    24 Nov 2026

    There are places available.

    Join us to gain exclusive insights into Meta's approach to tackle fraudulent advertising.

    More information Register for this meeting

The community is open to WFA members only and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

News

RSS Feed
  1. A practical guide to assessing AI tools and managing risk
    Guides & templates
    AI

    A practical guide to assessing AI tools and managing risk

    WFA

    With new AI tools entering the market at pace, how can brands effectively assess the technology, identify potential risks and ensure appropriate safeguards are in place? WFA, in partnership with Responsible AI Consultancy Bonsai, has launched a practical seven-step guide to help brands do just that

    Read more about "A practical guide to assessing AI tools and managing risk"
  2. Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing
    Expert opinionVideo
    AICMO

    Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing

    WFA

    Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter & Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself

    Read more about "Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing"
  3. 96% of major brands now use AI in marketing, WFA research finds
    Press releasesSurvey
    AI

    96% of major brands now use AI in marketing, WFA research finds

    WFA

    State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges

    Read more about "96% of major brands now use AI in marketing, WFA research finds"

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Stay in touch and participate in WFA's AI work.

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