WFA

WFA

The only global network for senior marketers

Become a WFA member

Bringing together the world's biggest marketers and markets

WFA is the only global network for senior client‑side marketers. It is the voice of marketers worldwide and has championed more effective, efficient and sustainable marketing communications since 1953. 

WFA represents over 150 of the world’s biggest brands and more than 60 national advertiser associations on five continents.  

Together, this voluntary peer-to-peer network of 12,000+ of the world's best marketers offers a unique source of expertise, inspiration and leadership.  

Join the network

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WFA in figures

12,000 +

marketers and policy professionals

connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children

16

industry sectors

in WFA's membership of over 150 of the biggest brands worldwide

100 +

meetings and webinars annually

based on member priorities

70+

years

championing effective, efficient and responsible marketing communications worldwide