Annual Report 2019

Annual Report 2019

Annual Report 2019
Who we are

Browse our latest activity report

Related news

  1.    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    Award celebrates marketers who have been truly making a difference in 2019. More at…

    Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"
  2.    2020, a time to elevate marketing, says WFA President, Raja Rajamannar

    2020, a time to elevate marketing, says WFA President, Raja Rajamannar

    WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'

    Read more about "2020, a time to elevate marketing, says WFA President, Raja Rajamannar"
  3.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  4.    WFA and Latin American associations commit to action on harmful ad stereotypes
    Gender & diversity

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

    Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"
  5.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  6.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

    Read more about "Video gaming goes mainstream in APAC"
  7.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  8.    WFA launches the Voice Coalition at Cannes Lions
    Voice

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  9.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  10.    Global Alliance for Responsible Media launches to address digital safety
    Brand safetyBrand safety

    Global Alliance for Responsible Media launches to address digital safety

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

    Read more about "Global Alliance for Responsible Media launches to address digital safety"
  11.    WFA launches Global Sourcing Board
    Marketing procurement

    WFA launches Global Sourcing Board

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"
  12.    WFA statement on the "Christchurch Call to Action" in Paris

    WFA statement on the "Christchurch Call to Action" in Paris

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…

    Read more about "WFA statement on the "Christchurch Call to Action" in Paris"
  13.    WFA urges brands to hold platforms to account

    WFA urges brands to hold platforms to account

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…

    Read more about "WFA urges brands to hold platforms to account"
  14.    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

    Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"
  15.    Mastercard’s Raja Rajamannar named WFA President

    Mastercard’s Raja Rajamannar named WFA President

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

    Read more about "Mastercard’s Raja Rajamannar named WFA President"