Article Webinar: Where do great ads thrive? WFA - 14 October 2020 In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands? Article Webinar: The new frontier for ad fraud WFA - 8 February 2019 In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. Article Webinar: Dark Patterns and Advertising Regulation WFA - 31 May 2022 On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come together to foster better consum Article Fireside chat: Paying Attention to the Long and Short WFA - 1 December 2021 In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop. Article Webinar: The EU Pledge - a practical guide for marketers WFA - 22 April 2020 The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children. Article Recap of the WFA Webinar ‘Navigating the Pixel Pressure' Gabrielle Robitaille - 2 October 2023 Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising over privacy concerns. Article Data Ethics Workshop: Generative AI WFA - 30 November 2023 WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice. Article Webinar: Understanding data ethics in practice WFA - 5 December 2022 92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process Article Webinar: How advertising lost sight of creativity and what to do about it WFA - 2 April 2020 System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019). Article Webinar: Better Ads Standards, the industry response to adblocking WFA, Coalition for Better Ads - 24 July 2017 In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
Article Webinar: Where do great ads thrive? WFA - 14 October 2020 In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
Article Webinar: The new frontier for ad fraud WFA - 8 February 2019 In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today.
Article Webinar: Dark Patterns and Advertising Regulation WFA - 31 May 2022 On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come together to foster better consum
Article Fireside chat: Paying Attention to the Long and Short WFA - 1 December 2021 In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.
Article Webinar: The EU Pledge - a practical guide for marketers WFA - 22 April 2020 The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
Article Recap of the WFA Webinar ‘Navigating the Pixel Pressure' Gabrielle Robitaille - 2 October 2023 Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising over privacy concerns.
Article Data Ethics Workshop: Generative AI WFA - 30 November 2023 WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.
Article Webinar: Understanding data ethics in practice WFA - 5 December 2022 92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process
Article Webinar: How advertising lost sight of creativity and what to do about it WFA - 2 April 2020 System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
Article Webinar: Better Ads Standards, the industry response to adblocking WFA, Coalition for Better Ads - 24 July 2017 In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
