Search results - World Federation of Advertisers

Article Webinar: An introduction to the offshore market for creative production

WFA - 26 June 2020

This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.

Webinar: An introduction to the offshore market for creative production

Article My top 10 take-outs from talking to marketing's brightest minds

David Wheldon - 7 September 2022

The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episod

My top 10 take-outs from talking to marketing's brightest minds

Article Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

WFA - 21 January 2022

Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of China

Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

Article Webinar: How can marketing change the world?

WFA, Contagious, Electronic Arts, Karmarama, World Wide Web Foundation - 15 October 2019

"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.

Webinar: How can marketing change the world?

Article Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

WFA - 18 December 2020

Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.

Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

Article WFA talks Better Marketing: Data opportunities

WFA, The Economist Group - 13 July 2018

At Cannes Lions 2018, Global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

WFA talks Better Marketing: Data opportunities

Article WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

WFA - 22 September 2023

Cristina Diezhandino, CMO at Diageo and WFA Global Marketer of 2022, tells what she's learned from emerging markets on the Better Marketing Podcast.

WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

Article Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

WFA - 18 December 2020

Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.

Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

Article Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

WFA - 18 December 2020

Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.

Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

Article Webinar: Rights Management & Asset Optimisation

WFA, APR - 30 September 2019

In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

Webinar: Rights Management & Asset Optimisation