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Article Webinar: More effective agency management

WFA, The Observatory -
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
Webinar: More effective agency management

Article Spotlight: Global Production - 2020 and beyond

WFA, APR -
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
Spotlight: Global Production - 2020 and beyond

Article WFA talks Better Marketing: Gender and diversity

WFA, The Economist Group -
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
WFA talks Better Marketing: Gender and diversity