Search results - World Federation of Advertisers

Article Ad industry launches 'Partnership for Responsible Addressable Media'

WFA - 4 August 2020

Goal is to ensure a sustainable future of digital media for businesses and consumers Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.

Ad industry launches 'Partnership for Responsible Addressable Media'

Article Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

WFA - 4 June 2018

In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.

Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

Article Spotlight: Putting attention to work

WFA - 28 October 2022

Spotlight: Putting attention to work Mike Follett, co-founder and CEO of attention technology provider, Lumen

Article Privacy Spotlight: India

WFA - 19 October 2023

An in-depth overview of recent privacy developments in India impacting brand advertisers. Privacy Spotlight: India

Article In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

Eka Sugiarto - 19 August 2021

Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

Article Spotlight: Turning D&I into an Accountable Media Metric

WFA - 23 March 2023

Spotlight: Turning D&I into an Accountable Media Metric Prasad Ghag Sanofi Dan Brown Media Sense D&I media buys success measurement of their D&I activities

Article Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

WFA - 16 March 2023

Spotlight: Navigating global media demand and pricing 2023 WFA’s Outlook is the industry’s reference point for global annual media cost inflation Mark Gallagher

Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

Article APAC Spotlight: Creative briefing - using AI to stoke EI

WFA - 4 April 2024

APAC Spotlight: Creative briefing - using AI to stoke EI The Liberty Guild Tim Sparke Zach Duenow Jon Williams

Article Marketing has the chance to lead post pandemic but structures need an overhaul

Russell Parsons - 30 March 2021

Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.

Marketing has the chance to lead post pandemic but structures need an overhaul

Article WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

WFA - 27 November 2019

GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and Culture

WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum