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Article The big questions this year, answered by LIONS Live

Cannes Lions - 30 July 2020

In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live

The big questions this year, answered by LIONS Live

Article UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

WFA - 16 June 2021

Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

Article WFA launches Latin American guide to diversity and representation through the creative process

WFA - 28 September 2021

New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

WFA launches Latin American guide to diversity and representation through the creative process

Article Agency Fee Decision Tree, an easier way to choose the right fee model

trinity P3 - 18 October 2018

The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them. Please log in to view this content.

Agency Fee Decision Tree, an easier way to choose the right fee model

Article WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

WFA - 20 June 2022

Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences Resource provides “ideas to steal” from su

WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

Article First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

WFA - 18 October 2021

Most common forms of discrimination globally were reported on the basis of age and family status Women and ethnic minorities in the marketing industry report p

First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

Article WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

WFA - 3 June 2021

National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate. Census is supported by major glob

WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

Article Building a future-proof marketing procurement strategy

WBR - 20 May 2019

In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

Building a future-proof marketing procurement strategy

Article A guide to progressive gender portrayals in advertising

WFA - 14 May 2018

At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement am

A guide to progressive gender portrayals in advertising