Search results - World Federation of Advertisers

Article Welcome to the privacy-focused future

WFA - 24 February 2022

The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-pa

Article Spotlight: Media Contract Guidance Webinar – Focus on China

WFA - 28 June 2023

Spotlight: Media Contract Guidance Webinar – Focus on China firmdecisions

Article WFA report: The future of data-driven marketing

WFA - 10 March 2021

A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

WFA report: The future of data-driven marketing

Article Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

WFA, Ebiquity - 9 April 2020

In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.

Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

Article Webinar: The future of cookies and digital advertising

WFA - 26 February 2020

This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

Webinar: The future of cookies and digital advertising

Article Webinar: The integrated agency of the future

WFA, Flock, McDonald's - 27 January 2017

Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources

Webinar: The integrated agency of the future

Article Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

WFA - 4 February 2022

The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for

Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

Article Video gaming goes mainstream in APAC

WFA - 24 September 2019

Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

Article WFA Influencer marketing survey

WFA - 30 January 2020

WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.

Article In conversation with WFA's Global Marketer of the Year 2019

WFA - 18 March 2020

WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future.

In conversation with WFA's Global Marketer of the Year 2019