Article CMO Forum meeting overview (June 2019) WFA - 17 July 2019 Member only meeting overview, please login to access. Article Media Transformation - Case Study 2: Royal Philips WFA - 21 November 2019 The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past. We’re seeing a growing focus on education and co Article WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation WFA - 6 February 2023 Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023 Article Survey results on Programmatic & trading desks WFA - 12 January 2017 WFA member survey. For additional details, please log in. Article WFA study ranks countries by programmatic maturity WFA - 6 December 2018 Advertisers need to tailor approach according to market development Article The EU Digital Markets Act: what is it and why is it relevant to advertisers? WFA - 1 February 2022 WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers. Article Survey on Global Ad Viewability & Ad Fraud levels WFA, Ebiquity - 12 October 2017 Article Webinar+: Regulating illegal and harmful content: what does it mean for advertisers? WFA - 14 May 2020 A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts. Article Spotlight: Clients & Creativity WFA - 7 September 2022 Spotlight: Clients & Creativity Reversing the decline in creative communications effectiveness Article This can be marketing’s time. You just need to earn it. Russell Parsons - 8 September 2021 As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week E
Article CMO Forum meeting overview (June 2019) WFA - 17 July 2019 Member only meeting overview, please login to access.
Article Media Transformation - Case Study 2: Royal Philips WFA - 21 November 2019 The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past. We’re seeing a growing focus on education and co
Article WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation WFA - 6 February 2023 Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
Article Survey results on Programmatic & trading desks WFA - 12 January 2017 WFA member survey. For additional details, please log in.
Article WFA study ranks countries by programmatic maturity WFA - 6 December 2018 Advertisers need to tailor approach according to market development
Article The EU Digital Markets Act: what is it and why is it relevant to advertisers? WFA - 1 February 2022 WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
Article Webinar+: Regulating illegal and harmful content: what does it mean for advertisers? WFA - 14 May 2020 A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.
Article Spotlight: Clients & Creativity WFA - 7 September 2022 Spotlight: Clients & Creativity Reversing the decline in creative communications effectiveness
Article This can be marketing’s time. You just need to earn it. Russell Parsons - 8 September 2021 As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week E
