Article Benchmark on digital insight and innovation generation WFA - 26 August 2015 A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies. Article Spotlight: Global Agency Remuneration Trends WFA - 19 January 2023 Spotlight: Global Agency Remuneration Trends Stuart Pocock, Managing Partner and Founder of The Observatory International Article Spotlight: Client-agency performance evaluations: 2022 update WFA - 17 January 2023 Spotlight: Client-agency performance evaluations: 2022 update Decideware Ed McFadden, Chief Growth Officer Article Webinar: The Global Media Charter WFA - 10 May 2019 Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight clear ‘Principles for Partnership’ designed to create a better, more balanced, online advertising ecosystem. Article Benchmark on supporting ecommerce with digital marketing WFA - 24 March 2015 Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts. Article Marketing leaders take action on harmful online content WFA - 22 January 2020 Global Alliance for Responsible Media launches solutions to improve digital safety Article Webinar: Driving digital transformation through social newsrooms WFA, Brilliant Noise - 1 June 2016 In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies. Article Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow WFA - 13 March 2023 Jamshed Wadia, Vice Chair of Digital, Asia, EdelmanSpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow Article Spotlight: Optimising your Influencer spend and learnings from across APAC WFA - 25 May 2023 Spotlight: Optimising your Influencer spend and learnings from across APAC Guest speakers from FirmDecisions and Ebiquity Article Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity WFA - 6 April 2023 Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
Article Benchmark on digital insight and innovation generation WFA - 26 August 2015 A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
Article Spotlight: Global Agency Remuneration Trends WFA - 19 January 2023 Spotlight: Global Agency Remuneration Trends Stuart Pocock, Managing Partner and Founder of The Observatory International
Article Spotlight: Client-agency performance evaluations: 2022 update WFA - 17 January 2023 Spotlight: Client-agency performance evaluations: 2022 update Decideware Ed McFadden, Chief Growth Officer
Article Webinar: The Global Media Charter WFA - 10 May 2019 Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight clear ‘Principles for Partnership’ designed to create a better, more balanced, online advertising ecosystem.
Article Benchmark on supporting ecommerce with digital marketing WFA - 24 March 2015 Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Article Marketing leaders take action on harmful online content WFA - 22 January 2020 Global Alliance for Responsible Media launches solutions to improve digital safety
Article Webinar: Driving digital transformation through social newsrooms WFA, Brilliant Noise - 1 June 2016 In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies.
Article Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow WFA - 13 March 2023 Jamshed Wadia, Vice Chair of Digital, Asia, EdelmanSpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Article Spotlight: Optimising your Influencer spend and learnings from across APAC WFA - 25 May 2023 Spotlight: Optimising your Influencer spend and learnings from across APAC Guest speakers from FirmDecisions and Ebiquity
Article Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity WFA - 6 April 2023 Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
