Search results - World Federation of Advertisers

Article Benchmark: Sustainable communication, advertising production and advertising behaviours

WFA - 19 November 2024

Sustainability, audit, communications, planet pledge, production

Benchmark: Sustainable communication, advertising production and advertising behaviours

Article Benchmark: Sustainability Capability

WFA - 8 October 2024

Sustainability, Capability, training, embedding, measurement, value, knowledge

Article Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

Arwa Mahdawi - 22 July 2024

Guardian columnist Arwa Mahdawi explains on why not to go quiet on your DEI and sustainability efforts.

Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

Article GARM & Ad Net Zero announce global framework to measure media's carbon emissions

WFA - 17 June 2024

Please note that GARM was discontinued on August 8. See more here. The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Gl

GARM & Ad Net Zero announce global framework to measure media's carbon emissions

Article “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

Stephan Loerke - 14 June 2024

Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.

“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

Article WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’

WFA - 23 May 2024

Why are so many companies having a hard time selling sustainability in Canada, the USA, the world?

WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’

Article Marketers at major multinationals say input from policy professionals is more relevant than ever

WFA - 15 May 2024

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation. WFA launches model Framework fo

Marketers at major multinationals say input from policy professionals is more relevant than ever

Article WFA’s Planet Pledge welcomes seven more multinationals

WFA - 29 November 2023

AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.

WFA’s Planet Pledge welcomes seven more multinationals

Article Brands missing social opportunities of sponsorship

WFA - 28 November 2023

Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.

Brands missing social opportunities of sponsorship

Article What marketers need from COP28

Stephan Loerke, Preeti Srivastav, Jonathan Hall - 28 November 2023

2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also learn the findings of the f