Article How collaboration between marketing and sustainability can be a force for good Preeti Srivastav - 22 September 2021 Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Article Can marketing help drive a more sustainable future for our planet? Will Gilroy - 30 November 2020 Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views. Article Benchmark: Sustainability & Marketing Consultants WFA - 16 September 2021 WFA member benchmark on recommended sustainability and marketing consultants. Article Walking the talk on climate change Laura Baeyens - 7 September 2021 Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral Article How seriously is the industry taking sustainability? WFA - 2 June 2022 Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge Article Marketing and Sustainability: Closing the Gaps WFA - 21 April 2021 What can Marketers do to drive Sustainability in their industry? Article Spotlight on sustainability around the world WFA - 20 January 2021 Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world. Article L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge WFA - 7 June 2021 13 companies now on board pledge to help marketers lead on sustainability Article Marketing’s Missing P: Planet Thomas Lingard, Global Climate & Environment Director, Unilever - 9 June 2021 Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive fo Article How do you create sustainable growth? 3 experts share their views Will Gilroy - 8 March 2023 Ahead of WFA Global Marketer Week 2023 in Istanbul, we asked three thought leaders for their views on how to achieve sustainable growth.