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Article Benchmark: Sustainable communication, advertising production and advertising behaviours

WFA - 19 November 2024

WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable adv

Article Spotlight: Sustainable Marketing 2030 - Creativity into Action

WFA - 17 January 2025

Learn more about the role of creativity in sustainable transformation from WFA and Kantar. Spotlight: Sustainable Marketing 2030 - Creativity into Action

Spotlight: Sustainable Marketing 2030 - Creativity into Action

Article Benchmark: Sustainability & Marketing Consultants

WFA - 16 September 2021

WFA member benchmark on recommended sustainability and marketing consultants.

Benchmark: Sustainability & Marketing Consultants

Article Chile recognizes corporate commitments to sustainability

WFA - 20 September 2015

WFA News

Article Sustainability into Action

WFA - 15 January 2025

New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into practice, starting with the power o

Article Benchmark: Sustainability Capability

WFA - 8 October 2024

WFA member benchmark on industry best practices for building capability specifically around sustainability topics.

Article Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing

Michelle McEvoy - 10 September 2025

The latest in the series of playbooks on Sustainable Marketing from WFA and Kantar offers insights on innovation as a strategic growth driver.

Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing

Article Spotlight: Managing CO2 emissions in media

Tom Ashby - 30 June 2025

Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving env

Spotlight: Managing CO2 emissions in media

Article Spotlight on sustainability around the world

WFA - 20 January 2021

Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.

Spotlight on sustainability around the world

Article Planet Pledge Leaders' Forum: Poll results

WFA - 12 October 2021

This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatori

Planet Pledge Leaders' Forum: Poll results

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