Search results - World Federation of Advertisers

Article Sourcing Forum meeting overview (September 2020)

WFA - 9 September 2020

Overview of the Sourcing Forum held remotely on September 4, 2020.

Sourcing Forum meeting overview (September 2020)

Article Ad industry launches 'Partnership for Responsible Addressable Media'

WFA - 4 August 2020

Goal is to ensure a sustainable future of digital media for businesses and consumers Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.

Ad industry launches 'Partnership for Responsible Addressable Media'

Article Emphasis of CMO role must be on effectively leading multi-faceted teams

WFA - 20 May 2020

Marketers expanding remit to include sustainability and data ethics in the next five years Marketers say interpersonal skills critical to driving effective marketing teams worldwide

Emphasis of CMO role must be on effectively leading multi-faceted teams

Article Survey: Global Category Management - Displays & Point-of-Sale

WFA - 16 March 2020

WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

Survey: Global Category Management - Displays & Point-of-Sale

Article French update programme to make marketing FAIReR

WFA - 18 February 2020

Union des marques and FAIRe signatories strengthen commitments to responsible marketing

French update programme to make marketing FAIReR

Article Corporate Sustainability Survey Report

WFA - 14 January 2020

This WFA member survey covers our member's corporate sustainability practices.

Article Japan unveils declaration on digital advertising

WFA - 13 December 2019

JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem

Japan unveils declaration on digital advertising

Article Delivering Value to Consumers from data

WFA - 19 October 2015

Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look int