Article WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo WFA - 9 August 2023 WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability. Article Media Forum Overview - Global Marketer Week Istanbul 2023 WFA - 30 June 2023 Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023. Article My five takeaways from Cannes 2023 Stephan Loerke - 28 June 2023 WFA CEO Stephan Loerke shares his five takeaways from the Cannes Lions International Festival of Creativity 2023. Article GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers WFA - 22 June 2023 Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to sustainable media for advertisers. Article GARM starts work on Media Sustainability Rob Rakowitz - 9 June 2023 GARM is creating a new workstream designed to focus attention on Sustainability. The effort forms part of WFA’s membership of Ad Net Zero. Article WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future WFA - 9 May 2023 Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within Article Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication WFA - 8 May 2023 New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition Article WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change WFA - 5 May 2023 Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners Article WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth WFA - 5 May 2023 Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and pla Article National industry associations from 25 countries gather in Istanbul WFA - 5 May 2023 WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable gro
Article WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo WFA - 9 August 2023 WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.
Article Media Forum Overview - Global Marketer Week Istanbul 2023 WFA - 30 June 2023 Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Article My five takeaways from Cannes 2023 Stephan Loerke - 28 June 2023 WFA CEO Stephan Loerke shares his five takeaways from the Cannes Lions International Festival of Creativity 2023.
Article GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers WFA - 22 June 2023 Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to sustainable media for advertisers.
Article GARM starts work on Media Sustainability Rob Rakowitz - 9 June 2023 GARM is creating a new workstream designed to focus attention on Sustainability. The effort forms part of WFA’s membership of Ad Net Zero.
Article WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future WFA - 9 May 2023 Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within
Article Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication WFA - 8 May 2023 New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition
Article WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change WFA - 5 May 2023 Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners
Article WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth WFA - 5 May 2023 Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and pla
Article National industry associations from 25 countries gather in Istanbul WFA - 5 May 2023 WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable gro