Article WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future WFA - 9 May 2023 Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within Article Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication WFA - 8 May 2023 New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition Article WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change WFA - 5 May 2023 Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners Article WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth WFA - 5 May 2023 Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and pla Article National industry associations from 25 countries gather in Istanbul WFA - 5 May 2023 WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable gro Article WFA launches Sustainable Marketing 2030 to close the gap between intent and action WFA - 24 April 2023 WFA launches Sustainable Marketing 2030 to close the gap between intent and action Article Beware advertisers, the EU has a new plan to limit hot air around environmental claims Arwa Mahdawi - 12 April 2023 Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its consequences for advertisers and cons Article How do you create sustainable growth? 3 more experts share their views WFA - 12 April 2023 Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth Article WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé WFA - 12 April 2023 WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers do to drive the sustainability agend Article WFA names first-ever co-chairs for Planet Pledge WFA - 3 April 2023 Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world. AB InBev, Nissan and
Article WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future WFA - 9 May 2023 Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within
Article Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication WFA - 8 May 2023 New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition
Article WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change WFA - 5 May 2023 Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners
Article WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth WFA - 5 May 2023 Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and pla
Article National industry associations from 25 countries gather in Istanbul WFA - 5 May 2023 WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable gro
Article WFA launches Sustainable Marketing 2030 to close the gap between intent and action WFA - 24 April 2023 WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Article Beware advertisers, the EU has a new plan to limit hot air around environmental claims Arwa Mahdawi - 12 April 2023 Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its consequences for advertisers and cons
Article How do you create sustainable growth? 3 more experts share their views WFA - 12 April 2023 Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth
Article WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé WFA - 12 April 2023 WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers do to drive the sustainability agend
Article WFA names first-ever co-chairs for Planet Pledge WFA - 3 April 2023 Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world. AB InBev, Nissan and
