Article WFA issues guidance for brands on making credible environmental claims WFA - 4 April 2022 New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing Dairy company, Arla, a Article Using media to drive positive impact Claire McAlpine, Helen Brain - 28 March 2022 Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustai Article WFA Green Claims in Marketing Map WFA - 16 February 2022 An overview of regulation of sustainability claims in key markets Article Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge WFA - 3 February 2022 Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend. National advertiser associations in Germany and Article 100 days on from COP26 Sarah Goodenough - 2 February 2022 Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way Article Spotlight: Sustainable storytelling - what are you scared of? WFA - 17 January 2022 There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit. Article Mondelēz and Sanofi join Planet Pledge WFA - 16 December 2021 Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally Article PAG Meeting Overview (November 2021) WFA - 6 December 2021 Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021. Article Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura WFA - 6 December 2021 Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WF Article A marketer in Glasgow Stephan Loerke - 23 November 2021 WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the comin
Article WFA issues guidance for brands on making credible environmental claims WFA - 4 April 2022 New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing Dairy company, Arla, a
Article Using media to drive positive impact Claire McAlpine, Helen Brain - 28 March 2022 Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustai
Article WFA Green Claims in Marketing Map WFA - 16 February 2022 An overview of regulation of sustainability claims in key markets
Article Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge WFA - 3 February 2022 Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend. National advertiser associations in Germany and
Article 100 days on from COP26 Sarah Goodenough - 2 February 2022 Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way
Article Spotlight: Sustainable storytelling - what are you scared of? WFA - 17 January 2022 There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
Article Mondelēz and Sanofi join Planet Pledge WFA - 16 December 2021 Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally
Article PAG Meeting Overview (November 2021) WFA - 6 December 2021 Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
Article Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura WFA - 6 December 2021 Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WF
Article A marketer in Glasgow Stephan Loerke - 23 November 2021 WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the comin
