Article AXA and Philips add their weight to WFA’s Planet Pledge WFA - 7 June 2022 WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing Article How seriously is the industry taking sustainability? WFA - 2 June 2022 Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge Article CMO Forum meeting overview (April 2022) WFA - 16 May 2022 Overview of the CMO Forum held remotely on April 6, 2022. Article National industry associations from 29 countries gather in Athens WFA - 29 April 2022 WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including o Article Global Guidance on Environmental Claims 2022 WFA - 4 April 2022 First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regul Article WFA issues guidance for brands on making credible environmental claims WFA - 4 April 2022 New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing Dairy company, Arla, a Article Using media to drive positive impact Claire McAlpine, Helen Brain - 28 March 2022 Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustai Article WFA Green Claims in Marketing Map WFA - 16 February 2022 An overview of regulation of sustainability claims in key markets Article Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge WFA - 3 February 2022 Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend. National advertiser associations in Germany and Article 100 days on from COP26 Sarah Goodenough - 2 February 2022 Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way
Article AXA and Philips add their weight to WFA’s Planet Pledge WFA - 7 June 2022 WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing
Article How seriously is the industry taking sustainability? WFA - 2 June 2022 Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge
Article CMO Forum meeting overview (April 2022) WFA - 16 May 2022 Overview of the CMO Forum held remotely on April 6, 2022.
Article National industry associations from 29 countries gather in Athens WFA - 29 April 2022 WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including o
Article Global Guidance on Environmental Claims 2022 WFA - 4 April 2022 First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regul
Article WFA issues guidance for brands on making credible environmental claims WFA - 4 April 2022 New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing Dairy company, Arla, a
Article Using media to drive positive impact Claire McAlpine, Helen Brain - 28 March 2022 Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustai
Article WFA Green Claims in Marketing Map WFA - 16 February 2022 An overview of regulation of sustainability claims in key markets
Article Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge WFA - 3 February 2022 Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend. National advertiser associations in Germany and
Article 100 days on from COP26 Sarah Goodenough - 2 February 2022 Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way
