Article Spotlight: Sustainable storytelling - what are you scared of? WFA - 17 January 2022 There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit. Article Mondelēz and Sanofi join Planet Pledge WFA - 16 December 2021 Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally Article PAG Meeting Overview (November 2021) WFA - 6 December 2021 Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021. Article Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura WFA - 6 December 2021 Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WF Article A marketer in Glasgow Stephan Loerke - 23 November 2021 WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the comin Article CMO Forum meeting overview (November 2021) WFA - 16 November 2021 Overview of the CMO Forum held remotely on November 16, 2021. Article WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah WFA - 9 November 2021 WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt. Article The butterfly effect of global marketing transformation Rob Dreblow - 26 October 2021 The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest Article Webinar | Economist Impact presents The World Ahead: 2022 WFA - 14 October 2021 The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report. Article PAG Meeting Overview (September 2021) WFA - 13 October 2021 Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
Article Spotlight: Sustainable storytelling - what are you scared of? WFA - 17 January 2022 There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
Article Mondelēz and Sanofi join Planet Pledge WFA - 16 December 2021 Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally
Article PAG Meeting Overview (November 2021) WFA - 6 December 2021 Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
Article Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura WFA - 6 December 2021 Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WF
Article A marketer in Glasgow Stephan Loerke - 23 November 2021 WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the comin
Article CMO Forum meeting overview (November 2021) WFA - 16 November 2021 Overview of the CMO Forum held remotely on November 16, 2021.
Article WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah WFA - 9 November 2021 WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
Article The butterfly effect of global marketing transformation Rob Dreblow - 26 October 2021 The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest
Article Webinar | Economist Impact presents The World Ahead: 2022 WFA - 14 October 2021 The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.
Article PAG Meeting Overview (September 2021) WFA - 13 October 2021 Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
