Search results - World Federation of Advertisers

Article WFA report: The future of data-driven marketing

WFA - 10 March 2021

A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

WFA report: The future of data-driven marketing

Article CMO Forum meeting overview (March 2021)

WFA - 10 March 2021

Overview of the CMO Forum held remotely on March 9, 2021.

Article WFA unveils speaker line up for Global Marketer Week 2021

WFA - 26 January 2021

Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage The focus of the event will be on better marketing as it relates to society, the planet and sustainable growth

WFA unveils speaker line up for Global Marketer Week 2021

Article Turkish ad industry launches brand safety alliance

WFA - 26 January 2021

DPIP aims to help create a safer, more sustainable online media environment in Turkey

Article Spotlight on sustainability around the world

WFA - 20 January 2021

Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.

Spotlight on sustainability around the world

Article WFA Whitepaper on marketing and sustainability

WFA - 4 December 2020

How marketers can reconcile the consumption conundrum

WFA Whitepaper on marketing and sustainability

Article European Commission plans to tackle green claims in advertising

WFA - 4 December 2020

An overview of WFA’s outreach on the European Commission’s green claims initiative.

European Commission plans to tackle green claims in advertising

Article Can marketing help drive a more sustainable future for our planet?

Will Gilroy - 30 November 2020

Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views.

Can marketing help drive a more sustainable future for our planet?

Article UK ad industry launches initiative to tackle climate emergency

WFA - 25 November 2020

Ad Net Zero aims to achieve net-zero emissions by 2030

UK ad industry launches initiative to tackle climate emergency

Article EU Consultation on consumer policy: WFA responses and key messages

WFA - 2 October 2020

This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”.

EU Consultation on consumer policy: WFA responses and key messages