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WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
An unlikely destination
WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the comin
A marketer in Glasgow
On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.
WFA suggested amendments on EU ‘greenwashing’ ban proposal