Search results - World Federation of Advertisers

Article Can marketing help drive a more sustainable future for our planet?

Will Gilroy - 30 November 2020

Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views.

Can marketing help drive a more sustainable future for our planet?

Article UK ad industry launches initiative to tackle climate emergency

WFA - 25 November 2020

Ad Net Zero aims to achieve net-zero emissions by 2030

UK ad industry launches initiative to tackle climate emergency

Article EU Consultation on consumer policy: WFA responses and key messages

WFA - 2 October 2020

This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”.

EU Consultation on consumer policy: WFA responses and key messages

Article WFA and platforms make major progress to address harmful content

WFA - 23 September 2020

Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry

WFA and platforms make major progress to address harmful content

Article Sustainability and procurement

Laura Forcetti - 15 September 2020

Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

Article UK ad industry launches initiative to eliminate negative environmental impact of production

WFA - 10 September 2020

AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

UK ad industry launches initiative to eliminate negative environmental impact of production

Article Sourcing Forum meeting overview (September 2020)

WFA - 9 September 2020

Overview of the Sourcing Forum held remotely on September 4, 2020.

Sourcing Forum meeting overview (September 2020)

Article Ad industry launches 'Partnership for Responsible Addressable Media'

WFA - 4 August 2020

Goal is to ensure a sustainable future of digital media for businesses and consumers Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.

Ad industry launches 'Partnership for Responsible Addressable Media'

Article Emphasis of CMO role must be on effectively leading multi-faceted teams

WFA - 20 May 2020

Marketers expanding remit to include sustainability and data ethics in the next five years Marketers say interpersonal skills critical to driving effective marketing teams worldwide

Emphasis of CMO role must be on effectively leading multi-faceted teams

Article Survey: Global Category Management - Displays & Point-of-Sale

WFA - 16 March 2020

WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

Survey: Global Category Management - Displays & Point-of-Sale