CMO Forum

WFA CMO Forum

WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.

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The group brings together global  Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.

The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.

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Key resources

Marketer of the Future 2025

Marketer of the Future 2025

The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit.
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Marketer of the Future

Marketer of the Future

The 2020 Marketer of the Future study showed that the ideal marketer was expected to have hugely varied skills, needing to be an expert in many diverse areas. Too much for one person, hence the increased requirement for multi-faceted teams.
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Better Marketing

Better Marketing

The Better Marketing research was born from the belief that brands don’t always get it right. We have all found ads at some point to be annoying, even intrusive.
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Upcoming Forum events

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  1. Spotlight: SEO + Generative Engine Optimisation (GEO) 101

    25 Feb 2026

    There are places available.

    We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?

    More information Register for this meeting

  2. CMO Forum

    Singapore Singapore

    11 Mar 2026

    For global/regional Chief Marketing Officers (CMOs).

    More information Register for this meeting

  3. Spotlight: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI

    18 Mar 2026

    There are places available.

    AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.

    More information Register for this meeting

The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.

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Chairperson

  • David Wheldon

    David Wheldon

    WFA President

WFA Contact