CMO Forum

WFA CMO Forum

WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.

Request info on the Forum

The group brings together global  Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.

The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.

See all Forum resources

Key resources

Marketer of the Future 2025

Marketer of the Future 2025

The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit.
See more
Marketer of the Future

Marketer of the Future

The 2020 Marketer of the Future study showed that the ideal marketer was expected to have hugely varied skills, needing to be an expert in many diverse areas. Too much for one person, hence the increased requirement for multi-faceted teams.
See more
Better Marketing

Better Marketing

The Better Marketing research was born from the belief that brands don’t always get it right. We have all found ads at some point to be annoying, even intrusive.
See more

Upcoming Forum events

See all meetings

  1. Spotlight: SEO + Generative Engine Optimisation (GEO) 101

    25 Feb 2026

    There are places available.

    We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?

    More information Register for this meeting

  2. CMO Forum

    Singapore Singapore

    11 Mar 2026

    For global/regional Chief Marketing Officers (CMOs).

    More information Register for this meeting

  3. Spotlight: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI

    18 Mar 2026

    There are places available.

    AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.

    More information Register for this meeting

The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.

Related content

RSS Feed
  1. WFA launches Global Marketer of the Year 2020
    Press releases
    Brand reputationGlobal Marketer of the YearCMO Forum

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond

    Read more about "WFA launches Global Marketer of the Year 2020"
  2. Global Trends in Creative In-Housing
    Benchmark
    Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  3. Creative in-housing hits 57% among multinationals, WFA report
    Press releases
    In-housingCMO Forum

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

    Read more about "Creative in-housing hits 57% among multinationals, WFA report"
  4. Loving lockdown
    Expert opinion
    Marketing structureCMO ForumMarketing operations

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.

    Read more about "Loving lockdown"
  5. CMO Forum meeting overview (July 2020)
    Event reports
    Agency managementMarketing structureCMO Forum

    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
  6. Survey: Shifting from physical to virtual events
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Survey: Shifting from physical to virtual events

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"

Chairperson

  • David Wheldon

    David Wheldon

    WFA President

WFA Contact